To be honest, I’ve always liked the look of CFLs. Yes, there have been mixed opinions about the quality of light they generate, but there’s something about that gentle swirl that I can’t help but enjoy. And of course, the CFL has come a long way from what was first out on the market.
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You can imagine my excitement when I first saw the Plumen 001, winner of the Brit Insurance Design of the Year Award and you guessed it, a CFL.

The light bulb itself does everything you’d expect it to. It’s 80% more efficient than a standard incandescent light bulb, and it’s expected to last 8 years. However, this isn’t a light bulb you want to hide behind some shade.

Plumen got its name from “plume,” a bird’s decorative feather. And I think the twists and contours of this light bulb certainly do attract attention.