A Guide To Retail Jewelry Lighting

Jewelry doesn’t sparkle and shine on its own – the reason a gem looks radiant is because of the way it reflects light! That being said, lighting is integral to retail design in a jewelry store. You want your displays to entice customers and show off your products in all their brilliance! Hopefully, we can help. This post will lay out options for various jewelry lighting displays.

The Illuminated Wall Display:

Planning on featuring jewelry within shelving units alongside a wall of your store? It’s a great way to display a large amount of inventory, but it’s important to make sure items don’t get lost in the shadows.

For the most dramatic effect, use puck lights to call attention to individual pieces, as seen in the photo to the right. Puck lighting above jewelry creates beautiful silhouettes and puts a spotlight on each piece.

If you love the look of evenly illuminated in-wall shelving displays, there is a way to avoid the spotlight effect. For a more subtle glow, install light fixtures on the inside edges of your shelves. See these photos for an example of this type of display case installation. You can accomplish this using our Xenon Low Voltage Light Strip or any of our microfluorescent fixtures.

The In-Counter Lit Showcase:

You’re showing off your most valuable items in the counter-style showcase, so it’s important to get the lighting right. However, make sure the actual light fixtures do not become focal points.

With a glass showcase, you need to integrate the lighting so that your display will shine, and so that it’s not blocked in any way by wires or lamp heads. The best way to do this is to install thin lighting strips inside the showcase, just below where the edge of the counter is. You can see an example in the photo to the right.

Our Xenon Low Voltage Light Strip is also fantastic for this application. It’s extremely low-profile, emits gorgeous light with a color rendering index of 100, and is fully dimmable. Also, you can order custom lengths to fit your showcase.

The Enticing Display Window: 

Your window display can be the number one determinant of store traffic. Like the counter showcase, it’s ideal if the light fixtures aren’t visible at all here so that your most alluring items take center stage.

You will likely have wall space to work with on all four sides of the window display, so it wouldn’t be too difficult to align microfluorescent fixtures against the edges for even illumination.

Depending on what types of items you are featuring, you might want to incorporate some spot lighting as well. You could use an adjustable display light, installing it out of sight but focusing the beam exactly where you need it to shine. Another option is to use adjustable recessed lights in the ceiling above the window display.

Emily Widle

Emily graduated from UNC Chapel Hill with a degree in journalism. She enjoys scouring the news to report on the latest in the lighting industry as well as bringing valuable remodeling tips and exemplar home projects to light.