How to Boost Sales at Trade Shows

One of our customers used xenon low voltage puck lights to help illuminate a booth display at the Baltimore Craft Show of the American Craft Council.

Experts say that proper lighting at your exhibit will directly impact your success at trade shows.  It’s all about calling attention to your offer with an illuminating display that draws in attendees.  Before heading to your next trade show, assess your lighting inventory.  Making a small update to improve your display might be the key to improving upon last year’s numbers.

So, where should you start?  First of all, make sure you are using several different types of lighting for the display.  The variety will make your exhibit more interesting and professional-looking, especially if the lighting is coming from two or three directions.

In addition to the standard display lights that create focal points through spotlighting, incorporate accent lighting by using rope lights or track lights.  If you use track lighting, you can easily attach colored glass filters to the lights.  Some of the best exhibits use colored lighting to add depth and excitement to the display.

Backlighting also creates a dramatic impact.  If your exhibit has some type of translucent panel as a background, you can use either a microfluorescent fixture or a xenon light strip to provide impressive accent lighting.

Any shelves in your display should be illuminated for the optimal effect.  See the picture above for an example, and check out other showcase lighting options if you love the look.

Above all, be sure your display lights are bright, crisp, and high-quality.  Halogen is the best source to go with for display lighting at trade shows because of its excellent color rendition.  Use our Display Lighting page for spacing guidelines so you know exactly where to place them.

Be sure to call our toll-free customer service number if you need extra help selecting the perfect lights for your exhibit!

Emily Widle

Emily graduated from UNC Chapel Hill with a degree in journalism. She enjoys scouring the news to report on the latest in the lighting industry as well as bringing valuable remodeling tips and exemplar home projects to light.