Jewelry doesn’t sparkle and shine on its own – the reason a gem looks radiant is because of the way it reflects light! That being said, lighting is integral to retail design in a jewelry store. You want your displays to entice customers and show off your products in all their brilliance! Hopefully, we can help. This post will lay out options for various jewelry lighting displays.
The Illuminated Wall Display:
Planning on featuring jewelry within shelving units alongside a wall of your store? It’s a great way to display a large amount of inventory, but it’s important to make sure items don’t get lost in the shadows.
For the most dramatic effect, use puck lights to call attention to individual pieces, as seen in the photo to the right. Puck lighting above jewelry creates beautiful silhouettes and puts a spotlight on each piece.
If you love the look of evenly illuminated in-wall shelving displays, there is a way to avoid the spotlight effect. For a more subtle glow, install light fixtures on the inside edges of your shelves. See these photos for an example of this type of display case installation. You can accomplish this using our Xenon Low Voltage Light Strip or any of our microfluorescent fixtures. Continue reading »
When it comes to designing enticing displays in retail stores, there’s a lot more that goes into it than deciding where the “Sale” sign should go. Studies have shown that buying decisions are affected by store layout, lighting, music, and even scent.