press releases | Pegasus Lighting Blog

President of Pegasus Lighting Recognized as Triangle Top 50 Entrepreneur

Mar 112010

BEAVER FALLS, PA, March 11—In an award ceremony on February 26, Business Leader Media honored Dr. Thomas E. Farin, founder and president of Pegasus Associates Lighting, as a 2010 Triangle Top 50 Entrepreneur. This award recognizes leaders who have made a significant impact in the Raleigh – Durham, NC business community.

Dr. Farin’s accomplishments were highlighted through his involvement in professional organizations, business innovations, philanthropic activity, and overall company growth. Under his leadership, Pegasus Lighting has grown substantially since its launch on the Internet in 1999 with less than $1,000. The company’s sales today are close to $3 million. Last year, during the economic recession, Dr. Farin led Pegasus Lighting to increase profitability by streamlining operations and cutting costs despite an 8% reduction in sales.

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One Company Uses Social Media And Customer Feedback To Help With A New Website Design

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Feb 232010

PinExt One Company Uses Social Media And Customer Feedback To Help With A New Website Design

BEAVER FALLS, PA, February 23 — Social media is literally transforming the way people communicate with businesses. One of the most important reasons for this transformation is the exponential growth of blogs, online forums, Facebook, Twitter, Yelp, and other electronic media that allow customers’ views to be read and compared by millions of readers. For the first time, customers seem to have the ability to greatly influence how people think about businesses and how businesses react to their thoughts.

Over 25 million people access Yelp.com each month for reviews. Approximately six million registered Twitter users have conversations about brands that are important to them – or ones that have failed them. On Facebook, 200 million users join the mix to create an environment where the control lies with the customer. It is no longer possible for companies to ignore the influence social media has on brand reputation.

While some companies panic about this changing mindset (engaging with customers on a real-time basis is foreign to the old world of corporate advertisements and press releases), others are successfully leveraging social media to align with the reason they’re doing business in the first place. It’s all about the customers, right?

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Pegasus Lighting Becomes An Illuminating Engineering Society Sustaining Member

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Feb 052010

PinExt Pegasus Lighting Becomes An Illuminating Engineering Society Sustaining Member

BEAVER FALLS, PA, February 5 — Pegasus Associates Lighting has become a Sustaining Member of the Illuminating Engineering Society of North America (IESNA). By becoming a Sustaining Member, Pegasus Lighting will help further lighting research, education projects, and other endeavors designed to communicate all aspects of good lighting practices to lighting professionals and lighting consumers.

Dr. Thomas E. Farin, president and founder of Pegasus Lighting, said he has “always believed that research, teaching, learning, and discussion are extremely important components of anyone’s profession,” which is why he wanted to increase the company’s support for the IESNA, the recognized technical authority on illumination for over 100 years. Dr. Farin has been an active individual member of the IESNA since 1993 but now he thought it was time that his company became more supportive of the mission of the IESNA.

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Energy Efficient Lighting Section Added to our Website

Pegasus News 2 Responses »

Aug 272009

PinExt Energy Efficient Lighting Section Added to our Website

Within the past month we expanded our website by adding a new energy-efficient lighting section. This new section of our website makes it easier for our website visitors to find the energy-efficient LED light fixtures, fluorescent fixtures, metal halide light bulbs, air tight recessed housings, California Title 24 compliant lighting products, and ENERGY STAR® light fixtures that we offer.

LED lighting is really exciting. For example, the 6-inch LED downlight module uses 85% less energy than a conventional incandescent downlight, and 50% less energy than comparable fluorescent downlights. This, obviously, amounts to considerable savings on an electric bill. We look forward to offering our residential and business customers an ever growing line of energy-efficient lighting in the near future.

Dr. Thomas E. Farin, President and founder of Pegasus Associates Lighting.

We formally announced this new website section on August 27. You may read our press release “Energy Efficient Lighting Makes an Impact on Pegasus Associates Lighting Website” for further information.

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Energy Efficient Lighting Makes an Impact on Pegasus Associates Lighting Website

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Aug 272009

PinExt Energy Efficient Lighting Makes an Impact on Pegasus Associates Lighting Website

BEAVER FALLS, PA, August 27 — With energy-efficiency gaining in popularity among consumers and businesses, Pegasus Associates Lighting has created a new section on its website dedicated to its energy-efficient lighting products. This new section makes it easier for visitors to find the energy-efficient LED light fixtures, fluorescent fixtures, metal halide light bulbs, and air tight recessed housings that the company offers.

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We are Expanding Our Online Reach Through Social Media

Pegasus News 2 Responses »

Jul 302009

PinExt We are Expanding Our Online Reach Through Social Media

On July 22, Pegasus Associates Lighting announced through a press release that we have expanded our online reach to our customers and partners through the use of social media platforms Twitter, Facebook, and FriendFeed. In addition, our press release mentioned the expansion of our website through the addition of our new blog.

You can read our press release “Pegasus Associates Lighting Expands its Online Reach Through Social Media,” by clicking here.

UPDATE: On July 31, 2009 Internet Retailer published an online article on their website about our use of social media. In addition, the article was included in their August 4, 2009 Internet Retailer’s Daily News Service IRNewsLink email. You can read the Internet Retailer article “One retailer hopes social media lights the way to new customers,” by clicking here.

Click here to follow @PegasusLighting on Twitter.

Click here to become a Facebook fan of Pegasus Associates Lighting.

Click here to become a friend and follow both our tweets and our blog posts on FriendFeed.

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Pegasus Associates Lighting Expands its Online Reach Through Social Media

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Jul 222009

PinExt Pegasus Associates Lighting Expands its Online Reach Through Social Media

BEAVER FALLS, PA, July 22 — Pegasus Associates Lighting is expanding its online reach to its customers and partners through the use of social media platforms Twitter, Facebook, and FriendFeed. In addition, the company has recently expanded its website through the addition of a new lighting blog.

Through its Twitter profile @PegasusLighting and new Pegasus Facebook page, the company shares lighting tips, lighting articles, and lighting news from across the internet including its own website, along with offering special coupons and discounts on its lighting products to its followers and fans. A final objective for Pegasus’ social networking plans is to provide its customers with quality service by expanding its use of alternative communications methods beyond email and the telephone. The Pegasus FriendFeed profile aggregates the company’s tweets and blog postings in one place for all of its subscribers on that social media platform to read and enjoy.

Chris Johnson, Vice President for Pegasus Associates Lighting says, “Our new social media strategy has already started to pay off. We have seen sales generated from Facebook fans and have been able to network with companies in different industries that we serve that could lead to valuable dialog and sales opportunities.”

On July 3rd, the company added the Pegasus Associates Lighting Blog to its website. The blog is a logical extension of a corporate goal to provide a website that is a learning experience in lighting. The new lighting blog includes buyer’s guides to help individuals choose the right light fixture for their situation, additional lighting tips, coverage of news that may impact the lighting industry, and, of course, news specific to the company.

About Pegasus Associates Lighting
Founded in 1993, Pegasus Associates Lighting is a lighting distributor with a strong internet presence selling “unique lighting products for your special needs.” The company, based near Pittsburgh in Beaver Falls, PA, attracts both individual and corporate shoppers who value a learning experience in lighting, competitive pricing and an easy-to-use, intuitive web site. For more information, visit www.PegasusAssociates.com.

PR Contact:
Chris Johnson
Vice President
ChrisJ [at] PegasusAssociates [dot] com
724.846.5137

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Pegasus Associates Lighting Named One of the “2007 Pittsburgh 100”

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Jul 092009

PinExt Pegasus Associates Lighting Named One of the “2007 Pittsburgh 100”

BEAVER FALLS, PA, August 24, 2007 — The Pittsburgh Business Times recognized Pegasus Associates Lighting, based in Beaver Falls, Pennsylvania, as one of the “2007 Pittsburgh 100,” its ranking of our area’s fastest-growing, privately held companies. Rankings on the list were based on the rate of growth from 2004 through 2006. Honored at an awards program at the prestigious Duquesne Club in downtown Pittsburgh on August 23, Pegasus was ranked No. 64 on the list of 100 for revenue growth (62.3%), and tied for No. 3 on the list for employment growth (500%). To qualify, companies must be locally owned, for-profit businesses, with net revenue in 2004 of $500,000 or more.

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LED Products Popularity Continues for Pegasus Associates Lighting

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Jul 012009

PinExt LED Products Popularity Continues for Pegasus Associates Lighting

BEAVER FALLS, PA, December 17, 2008 — The ever increasing popularity of its selection of LED products has led Pegasus Associates Lighting to introduce four new LED lights to its e-commerce web site today. This caps off a months-long introduction of new LED fixtures on the company’s web site. Three new battery operated LED products and a new LED Recessed Mini Bullet Light join a wide assortment of quality LED fixtures for the home, office, and outdoors.

The new battery operated LED products include an LED Closet Light, LED Step Light, and LED Spotlight. Each product is easy to install, can mount anywhere, require no wiring, and is motion sensor activated. The LED Closet Light is a great addition to closets, wardrobes, pantries, cabinets, and small storage rooms. The LED Step Light, in addition to being motion sensor activated, has a low-glow mode that is suitable for both indoor and outdoor use on stairways, hallways, decks, or as a night light. The LED Spotlight, also suitable for indoor and outdoor use, can be used for lighting driveways, decks, yards, garages, basements, storage rooms, and as safety and security lighting.

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Pegasus Associates Lighting Gives Generously to Kips Bay Boys & Girls Club

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Jul 012009

PinExt Pegasus Associates Lighting Gives Generously to Kips Bay Boys & Girls Club

BEAVER FALLS, PA, April 23, 2008 – Pegasus Associates Lighting is providing the lighting fixtures to product architecture firm TRUCK to use in its cove and niche lighting at the show. The event, held this year April 24 through May 22, has raised more than $15 million dollars since its inception in 1973. Each year, professionals and aspiring design enthusiasts gather to showcase intricate room designs and set trends for the coming year.

T4FixturesConnectedbyDi1 Pegasus Associates Lighting Gives Generously to Kips Bay Boys & Girls Club

Microfluorescent T4 Fixture

“We are thrilled to donate to such a worthy cause,” said Pegasus Associates Lighting President and founder Thomas E. Farin. “The Kips Bay Boys & Girls Club is an essential organization in its neighborhood, and we applaud the organization for its dedication to strengthening young boys and girls.”

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