BEAVER FALLS, PA, July 22 — Pegasus Associates Lighting is expanding its online reach to its customers and partners through the use of social media platforms Twitter, Facebook, and FriendFeed. In addition, the company has recently expanded its website through the addition of a new lighting blog.
Through its Twitter profile @PegasusLighting and new Pegasus Facebook page, the company shares lighting tips, lighting articles, and lighting news from across the internet including its own website, along with offering special coupons and discounts on its lighting products to its followers and fans. A final objective for Pegasus’ social networking plans is to provide its customers with quality service by expanding its use of alternative communications methods beyond email and the telephone. The Pegasus FriendFeed profile aggregates the company’s tweets and blog postings in one place for all of its subscribers on that social media platform to read and enjoy.
Chris Johnson, Vice President for Pegasus Associates Lighting says, “Our new social media strategy has already started to pay off. We have seen sales generated from Facebook fans and have been able to network with companies in different industries that we serve that could lead to valuable dialog and sales opportunities.”
On July 3rd, the company added the Pegasus Associates Lighting Blog to its website. The blog is a logical extension of a corporate goal to provide a website that is a learning experience in lighting. The new lighting blog includes buyer’s guides to help individuals choose the right light fixture for their situation, additional lighting tips, coverage of news that may impact the lighting industry, and, of course, news specific to the company.
About Pegasus Associates Lighting
Founded in 1993, Pegasus Associates Lighting is a lighting distributor with a strong internet presence selling “unique lighting products for your special needs.” The company, based near Pittsburgh in Beaver Falls, PA, attracts both individual and corporate shoppers who value a learning experience in lighting, competitive pricing and an easy-to-use, intuitive web site. For more information, visit www.PegasusAssociates.com.
ChrisJ [at] PegasusAssociates [dot] com