You may notice that our website looks a little bit different this morning. We have a new site design that just went live!
When we launched a massive redesign back in November, we asked for your feedback. Version 1.1, as we are calling it, took your comments into account so the site is even better tailored to your preferences.
Stop by www.PegasusLighting.com to take a look today, and be sure to let us know what you think!
BEAVER FALLS, PA, January 10 – When Pegasus Lighting launched its new website expectations were high. The redesign involved months of planning, coding and testing with the ultimate goal of creating an intuitive online shopping experience combined with the company’s stated goal of providing a learning experience in lighting to its many website visitors. It might have been a typical project for any company undergoing a website upgrade. However, a large group of people guiding the entire design process was not affiliated with the company at all. In fact, they were the customers.
Pegasus Lighting’s customers saw sneak peaks of design templates, weighed in on features they’d like to see, provided feedback on layout and navigation and helped evaluate the finished product.
A number of new functionalities on the site contribute to a streamlined shopping experience. A My Account section saves shipping and billing information as well as “favorite” items and order history, so the company’s many commercial and trade professional customers can reorder in a matter of seconds. Product Reviews on each page enable customers to rate products directly on the site. Product images have also improved drastically, so customers can zoom in on details of lighting fixtures while shopping.
Pegasus Lighting’s marketing team used Facebook, Twitter and its blog to receive instant feedback on templates and mockups. They hosted a contest for blog readers who commented on the new design during the early phases of the project and then tweeted about the progress of design changes. They even visited local coffee shops once the beta version of the site was developed to get feedback from potential website visitors.
Taking such an interactive approach to website design is telling of a new era unfolding for e-commerce, one in which customers are more involved than ever. Product reviews have become paramount to success, a single tweet can communicate something to thousands of followers, and apparently, customers can help redesign entire websites.
It is clear that getting feedback from the people that matter most has paid off for Pegasus Lighting. Since the new website launch, the site’s conversion rate is up 30%. Perhaps most telling of the new site’s success is the fact that customers are more engaged than ever. The time an average visitor spends on the site is up as well, over 25%.
About Pegasus Lighting
Founded in 1993, Pegasus Lighting is an online lighting distributor selling “unique lighting products for your special needs.” Top products include under cabinet lights, microfluorescent fixtures and display lights. The company, based near Pittsburgh in Beaver Falls, PA, with another office location in Raleigh, NC, attracts both individual and corporate shoppers who value a learning experience in lighting, competitive pricing and an easy-to-use, intuitive website. Pegasus Lighting also offers a Trade Professional Discount Program for contractors, designers and other professionals. For more information, visit http://www.PegasusLighting.com.
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Contact:
Chris Johnson, Vice President
724.846.5137
ChrisJ [at] PegasusLighting [dot] com
It’s December 1st, so as promised, we have drawn the winners of our iPod giveaway. Thanks to everyone who participated! We loved reading your feedback on our new website.
Our first place winner, who will receive an iPod nano, was Alisa Decatur. Our second place winner, who will receive an iPod shuffle, was Chris Thomas. Congratulations, Alisa and Chris!!!
Thanks again to all the participants!
We’ve decided to celebrate the launch of the new Pegasus Lighting website with a giveaway!
HOW TO ENTER:
We’re going to make it easy for you. To enter to win, let us know what you think of the new site by doing any of the things listed in bullets below.
But wait – we’re keeping it interesting: If you enter more than once (by say, both commenting on this post and tweeting), it’ll count as extra credit. Your name will go “in the hat” more than once, and you’ll have much better chances of winning!
In case you haven’t heard, our new website launched yesterday morning! We are extremely excited about the redesign. To those of you who weighed in on the initial design templates a few months ago: We incorporated many features into the site based on your feedback. To those of you who haven’t seen the templates at all: We would love to hear what you think now!
Here are just a few things you can expect to see from now on at Pegasus Lighting…
Let us know in the comments section: What do you think of the new site so far?
We added a new feature to our Facebook page: an Online Store! Here, you can view our products, read and write reviews about them, and share favorites with Facebook friends. The best feature? You can create a wish list of the products you’re interested in but not yet ready to purchase.
You may recall that our new website, expected to launch in the next few months, will also have a wish list functionality that we’re excited about.
Until then, head over to Facebook and check out the new Online Store tab – and let us know what you think!
As many of you know we are in the process of redesigning our website for a hopeful Summer 2010 launch. We want to get as much feedback as possible on the new design so that we make sure it is as good as it can be. Thus, during March we had a contest where two random winners would receive a $150 Pegasus Lighting gift certificate and ten other random winners would receive a free LED battery operated puck light, just for providing us with their feedback and suggestions.
We said that the winners would be announced April 2, 2010. So, without further ado, allow me to announce our contest winners:
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We are hosting a new contest at Pegasus Lighting. In order to enter, all you have to do is give us your opinion on our new website!
In case you haven’t heard, our new site will debut in Summer 2010. It features a sleeker design that is easier to navigate and read, additional features to help you find the right lighting product for your project, and a smoother product purchasing process. We are still finalizing the design details and we want your feedback.
To enter the contest:
1. Visit the templates of the new pages and compare them to our current site. You will find four static images of the design templates for different pages of the site.
2. Please provide your detailed opinion on at least two of the pages by posting a comment on our blog (below the New Website post). Make sure to describe what you like and/or don’t like about the pages and explain why.
3. You must post your comment by March 31st to enter.
Note that our new pages are static representations of what the new website will look like. They are not fully functional web pages yet.
Prizes:
Two grand prize winners will each receive a $150 gift certificate to use on their next lighting purchase. Ten other winners will each receive an LED battery-operated puck light. Winners will be chosen at random from contestants and will be notified on April 2nd.
Good luck and thank you for your valuable feedback!
UPDATE: Post your feedback and comments at the bottom of this post on at least two of our new page designs and enter to win one of two free $150 Pegasus Lighting gift certificates (you could also win one of ten battery operated LED puck lights). This contest ends March 31, 2010. Click here for additional details.
This year promises to be an exciting one for Pegasus Associates Lighting and our customers. In our constant effort to provide you with an excellent user experience and a website that is a “learning experience in lighting,” we are redesigning our website and adding many new features. The goal? A sleeker design that is easier to navigate and read, additional features to help you find the right lighting product for your project, and a smoother product purchasing process.
While we are still finalizing the details, we want your feedback. We’ve prepared a page on our website for you to visit to view all of our new pages and compare to the current site. Please share any comments you have by commenting below in this blog post. By telling us what you like (and don’t like) about the new site, we will be able to tailor it to provide the best possible user experience for you.
At this time our new pages are static representations of what the new website will look like. They are not fully functional web pages yet. However, once we do have a portion of our new website built we will make an announcement in our blog, our Facebook fan page, and our Twitter account, and you will be able to check out the beta version of the new site.
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