Take a closer look at the purple cubes the mannequins are standing on in this DKNY window display. Inside each cube are four 16-watt T4 grounded microfluorescent fixtures. Chad Oliver of Donna Karen NY sent us these photos. He set up the fixtures to stand upright and then connected them with 6 inch flexible connectors. Beautiful!
Each year, motorcycle enthusiasts gather at the Legendary Buffalo Chip Campground in Sturgis, SD, and one of the central attractions is the Motorcycles as Art exhibit. World-famous motorcycle photographer Michael Lichter puts the exhibit together. It captures the personal expression, creativity and spirit that permeate the history and culture of motorcycling. Shown in the photos are our PAR Halogen Telescoping Display Lights (Model #PDL-188) being used as gallery lighting at the exhibit.
Photos provided by The Legendary Buffalo Chip Campground in Sturgis, SD
This lighting project is from a museum in Grand Blanc, MI. The photo shows an art show set up in a section of the museum, and our Line Voltage Halogen Display Lights with Telescoping Arms were used to illuminate the details in the paintings.
For more reading material, check out our post on Lighting Artwork: A How-To Guide.
Controlling the environment is a fundamental lesson in sales. But often at a trade show or exhibition – where selling is the purpose of the convention – control is the one thing missing, especially in lighting.
Knowing the lighting situation before arriving on scene is as important as knowing the competition. When you know what you have to work with, you can develop a plan to control the environment and entice customers.
With the blaring overhead lights at most convention centers, too much additional lighting coming from trade show exhibitors with flood lamps can create a true “deer-in-the-headlights” look from customers. However, if the exhibit hall is dimly lit, only having a few clip-on display lights can make your area disappear in the corner. And with shipping rates, union fees and overall costs, exhibitors can’t afford to come prepared for six different lighting options.
If you’re searching for the perfect display lighting for your cabinet or showcase, check out these customer lighting project photos. These are from Case Sensitive of Hartford, Connecticut (a company that sells custom showcases for guitars). Featured in the photos is our Xenon Low Voltage Light Strip:
In the sea of people milling around, weaving in and out of exhibit booths, catching the big client who is going to bring in the sales to help meet quota can be overwhelming. People are easily distracted. And with so many ideas and literature swimming around, the wrong display strategy can easily lead to sensory overload and zero sales leads – Not a good report to take back to the office.
But in order to have the chance to get the sales lead, the exhibitor first has to attract people to the booth.
The before and after photos below show how two 4-Inch Low Voltage Trims with Adjustable Eyeball and 4-Inch Low Voltage Air Tight Remodel Recessed Lighting Housings are being used as “picture lights”. They provide excellent accent lighting and highlight the vivid colors of this artwork.
|Before: An authentic Thomas Kinkade painting is hanging over a red brick mantel with no accent lighting of any kind highlighting the finer points of this piece of art. (Note: the reflection off of the lower part of this painting was caused by the camera flash.)|
|After: The two low voltage adjustable eyeball trims (PNL-418-WW) and two 4in low voltage air tight remodel recessed lighting housings (PNLR-404QAT-50-120) in just the right location helps to reveal the nuances of this work by the “Painter of Light”.
Eyeball trims were selected so that the light from the light bulbs could be directed exactly where the light is needed, white was selected so that their finish/color does not distract the viewer’s eyes from the painting, and low voltage MR16 light bulbs were selected so that the light could be precisely focused on the painting without producing much “spill light”.
The remodel recessed lighting housing was selected because the sheet rock ceiling was already in place and the air tight model was selected to avoid significant leakage of heated or air-conditioned air to or from the space above the ceiling.
Finally, the two recessed downlights were located in such a way that the central beam of light created a 30-degree angle with the vertical. This guideline for locating downlights used to light wall hangings tends to minimize any indirect glare being reflected off the painting. Notice how the accent light coming from the two newly-installed recessed downlights accentuates the light coming from the house windows in the painting.
“Light is the first element of design; without it there is no color, form, or texture.”- Thomas E. Farin
If your display ain’t lit properly, who is going to see it?
General lighting will add depth and/or excitement to your display.
Define the areas of importance in your display with well directed lighting.
Our Xenon Low Voltage Light Strip is one of our most versatile products – it’s used in cabinet lighting, display lighting, trade show lighting, and much more.
The photo to the left shows how the light strip is illuminating colorful glass art in a shelving unit.
The photo to the right shows how the light strip is hidden from view behind the left and right front panels of the shelving unit. Notice that the bottom adjustable socket can hold an MR11 halogen lamp while the socket above it can hold a xenon festoon lamp.
Photos provided by Scott Berry Designs, Allied Member ASID, Dallas, TX.
Trade show lighting is one of the most important things to consider if you’re trying to draw traffic to your booth. Proper lighting will make your booth stand out and attract potential new customers! The photos below are from Touchstone Glass of Winona, Minnesota, who used our Xenon Low Voltage Puck Lights to show off their high-end collectible paperweights. This display was at the the Baltimore Craft Show of the American Craft Council.