Trade Show Lighting Techniques to Draw a Crowd

Trade Show Lighting Strategies to Draw a Crowd

Trade show lighting strategies to draw a crowd
Are you attracting customers to your trade show exhibit with a killer lighting strategy?

There are plenty of ways to discourage people from approaching your trade show booth (overwhelming salespeople… underwhelming salespeople…annoying gimmicks) but how do you encourage people to come look at the product or company that you’ve worked so hard to build? When it’s you against hundreds of other companies that are all vying for attention, an eye-catching, interest-generating trade show booth has to have the right lighting strategy to draw a crowd.

Know your venue lighting situation in advance.

Having a head start on the lighting guidelines of your trade show venue is as important as knowing who your competition will be. Some convention centers have very strict regulations that will hamper even the most brilliant exhibit. The last thing you want to find out is that your track lights exceed height requirements or the wattage of your bulbs violate fire safety regulations, leaving your well-thought-out booth design fading into the background. Contact your venue ahead of time so that there aren’t any last-minute surprises.

Once you’ve got the logistics nailed down, you can start diving into the details of your lighting strategy.

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A 5-Day Plan to Ease Into Daylight Saving Time

A 5-Day Plan to Ease into Daylight Saving Time | Pegasus Lighting BlogIt seems odd to be “springing” forward when I’m still sloshing through the mud left behind by record winter snowstorms. This Sunday clocks adjust forward one hour for Daylight Saving Time, leaving many Monday morning commuters groggy, sleep-deprived and searching for the nearest java joint. If you’re usually one of those dazed drivers, there are some simple strategies that you can start implementing today that will leave you refreshed and alert when you hit the streets next week.

A 5-Day Plan to Ease into Daylight Saving Time
Sleep experts suggest that there are several ways you can combat the initial turmoil that losing an hour of sleep causes your internal clock. The key is having a plan and starting early. (more…)

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How to Survive a Snow Day (in the South)

How to survive a snow day (in the South)In the Carolinas, snow days are a rare treat, but their scarcity means we aren’t always ready for what comes along with them. Hazardous driving conditions, icy steps, power outages and stir-crazy kids are par for the course. With a little planning, some creativity and a few affordable products, many winter weather woes can be alleviated.

Icy Steps & Sidewalks

I forgot how much my dog loves to frolic in snow. Which is why, when he lurched forward to run figure eights in the powdery stuff last week, his leash was still securely attached to my wrist and I was busy fiddling with the buttons on my coat. After a few terrifying seconds of skating across the thin layer of ice, I came to my senses and dropped the leash, skidding to a halt against a pine tree. Thankfully, the only thing wounded was my pride, but it could’ve been much worse. (more…)

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The ‘Shocking’ Story of White House Lighting

Presidential guest room in the 1890'sIn 1891, electric lighting was still in its infancy. President Benjamin Harrison, the first president with electricity in the White House, was skeptical about its use. His story reads like the headline from a grocery store tabloid…

“President Benjamin Harrison Shocks America!”

“The Shocking Truth about Your President!”

“The Electrifying Fear that Plagued President Harrison”

Truth be told, the story about President Harrison’s fear of electric shock is a legend too, though not on the level of Bigfoot or the Lochness Monster. (more…)

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Love with sparklers wedding photo

11 Stunning Photos of Romantic Lighting

February 14th, one day among 364 others that demands a little romance. In preparation for this amorous holiday, I present to you 11 tantalizing, captivating and love-inducing photos of delightfully lit spaces that virtually radiate with romantic appeal.

1. A Wedding at Dusk – Exposed antique light bulbs are a graceful touch above this wedding reception table. Vintage bulbs cast a beautiful, soft light without a harsh glare.

Hanging antique bulbs at a wedding.
via Style Me Pretty

2. Kakslauttanen Arctic Resort, Finland  – It’s the romantic lighting double whammy. Lie in bed inside these softly lit glass igloos in Kakslauttanen, Finland while you gaze upon the most fascinating light exhibit on earth: the Aurora Borealis. Bam. (more…)

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Three layers of light

Apply the Rule of 3’s for Perfect Lighting Design

The rule of 3’s. They’re the triple threat of lighting design. Three types of lighting: ambient, task and accent. Three levels of design: top, middle & bottom. For today’s blog post I’ve put together a quick reference guide on what the different layers are, along with a few tips on how to use them to pull your space together.

Three Layers of Light: Ambient, Task & Accent

Three layers of light1. Ambient lighting is used primarily for general vision. It is not directed at one particular item or area of the room, but instead uniformly brightens the space. An example would be an overhead dome light. (more…)

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