I wanted to take the opportunity this week to send out a sincere “thanks” to all of our readers. Light Reading is our effort to provide useful information about lighting, and every time we see a comment on a post or a share on Facebook/Twitter, we know we’ve done something right.

Thank you for being a reader here. Remember that you can always suggest a blog topic if you’d like. I absolutely love hearing feedback from readers.

From all of us at Pegasus Lighting – Have a very happy & safe Thanksgiving!

This informative material has been provided by Pegasus Lighting, a nationally recognized lighting distributor that has been selling unique lighting products to a wide spectrum of customers since 1993.

BEAVER FALLS, PA, Nov 15 – For online retailer Pegasus Lighting, details are everything.  With a mission to provide customers with “a learning experience in lighting” and a varied product line of light fixtures with extensive features, it’s important to be succinct.

After launching a new website in November 2010 that placed more emphasis on product images and customer reviews to create an informative, user-friendly shopping experience; Pegasus Lighting saw an opportunity to extend those efforts using video.

“With the new website, we were adding up to 15 photos of each product, and many included zoom and rotating images,” said vice president Chris Johnson. “Customers loved the update, so video was a natural next step.  We wanted to show our light fixtures in action so website visitors could have a closer look at light output, included hardware, color temperature, and more.”

The first video project targeted the company’s closet and pantry lighting section.  “We felt there was a bit of a gap between product information and application tips with closet lights,” said Johnson.  “Customers could see which products would work for a closet, but were unsure of exactly where to install them or how.”  The video included an overview of products and recommendations for placements.

Pegasus Lighting uploaded the video, “Closet and Pantry Lighting Tips,” to YouTube and embedded it on their e-commerce site in March.  Since that time, Pegasus Lighting has seen a 100% increase in revenue for closet and pantry lighting products.  In addition, the conversion rate of their “Closet Lights” page improved by 27%.

What’s next on the company’s agenda?  “Under cabinet lights,” says Johnson.  “It’s our most popular product line, so we’re in the process of launching Product Spotlight videos to showcase each light fixture individually.”

About Pegasus Lighting

Founded in 1993, Pegasus Lighting is an online lighting distributor selling “unique lighting products for your special needs.”  The company, based near Pittsburgh in Beaver Falls, PA, with another office location in Raleigh, NC, attracts both individual and corporate shoppers who value a learning experience in lighting, competitive pricing and an easy-to-use, intuitive website.  Pegasus Lighting also offers a Trade Professional Discount Program for contractors, designers and other professionals.  For more information, visit http://www.PegasusLighting.com.

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Contact:

Chris Johnson, Vice President

724.846.5137

ChrisJ [at] PegasusLighting [dot] com

This informative material has been provided by Pegasus Lighting, a nationally recognized lighting distributor that has been selling unique lighting products to a wide spectrum of customers since 1993.

At Pegasus Lighting, we strive for a level of excellence that our president has coined “Outstanding Customer Service That You Won’t Soon Forget.” In an age where online review sites and social media networks hold customer service departments to very high standards, it’s a tall order to be unforgettable!

However, we were recently contacted by STELLAService, an independent company that rates online stores’ customer service performances.

STELLAService’s secret shoppers engaged in over a dozen interactions with our customer service representatives through phone, email, and live chat. They essentially stress-tested our customer service department.

Of course, since our mission calls for “Outstanding Customer Service That You Won’t Soon Forget,” we were anxious to hear their conclusions and to find out whether we measured up.

We were very proud to learn that we received an Excellent rating! Check out our profile on STELLAService.

You may notice the new badge we added to our product pages (pictured in the image at the top of the post). It’s always exciting to hear that your efforts reach your ideals, and we wanted to proudly display the badge. Thanks for checking us out, STELLAService!

This informative material has been provided by Pegasus Lighting, a nationally recognized lighting distributor that has been selling unique lighting products to a wide spectrum of customers since 1993.

Have you ever shopped for a (lighting) product online and thought, “I wish I could see it a little more closely,” or “Why doesn’t this picture show the mounting equipment/light bulbs/power switch/fill in the blank…”

So have we.

Light Reading is more than just a cool place to read about lighting news, trends, and tips (or at least, we like to think so).

It’s an extension of Pegasus Lighting’s corporate mission to provide a positive learning experience in lighting – and part of that includes creating an easy and informative shopping experience on our main website.

About a month ago, we asked our Facebook fans if it would be helpful to start shooting videos of our products for the website. That way, even if a product has ten photos, you can watch a video accompaniment to see every single angle and feature of the light fixture. After hearing positive feedback, we have launched our first three “Product Spotlight” videos.

We’re so excited about this new project! Here’s a sample of what you can expect to see:

See more videos on our YouTube page – or just watch out for them on our website! We’ll be adding these to product pages over the next several months.

Thanks for reading, and be sure to let us know what you think of the videos!

This informative material has been provided by Pegasus Lighting, a nationally recognized lighting distributor that has been selling unique lighting products to a wide spectrum of customers since 1993.

We are all about answering your lighting questions. It’s the reason why we have knowledgeable customer service reps answering every phone call, why we make sure our website is packed with helpful information, and why we write this blog.

It’s also why we just launched a brand-new section of our website for DIY lighting help.  ”Project Know-How” will now be your one-stop-shop for blog posts, photos, videos, and FAQs to guide you through any lighting installation.

Before, all that information was scattered across various sections of the website and blog. We’re hoping this more organized page will enable you to plan, complete, and show off all your lighting projects.

Check it out, and be sure to tell us what you think!

This informative material has been provided by Pegasus Lighting, a nationally recognized lighting distributor that has been selling unique lighting products to a wide spectrum of customers since 1993.

The term “lighting retrofit” may sound daunting, but for contractors and builders familiar with the technology, it’s just another project that makes saving energy possible (and very easy).

In fact, a relatively new product to the lighting marketplace is allowing homeowners to retrofit their own recessed lights with LEDs.

It’s called an LED retrofit module for recessed lighting, and it’s truly revolutionary. Homeowners with existing recessed lights can simply unscrew the light bulbs currently installed in their recessed fixtures, remove their trims, and screw the LED retrofit modules right into the existing sockets.

The LED retrofit modules come complete with a trim and a heat sink to maintain a cool operating temperature.

The opportunity to save energy is not the only benefit. The LEDs deliver incredible light output, high color rendering, full dimmability, and long lifetimes of up to 17 years. The products are even available in a variety of color temperatures – warm white, cool white, or neutral white.

See this new product line on our website!

This informative material has been provided by Pegasus Lighting, a nationally recognized lighting distributor that has been selling unique lighting products to a wide spectrum of customers since 1993.

Visit www.pegasuslighting.com from any Smartphone and you will automatically be directed to the mobile version of our website!  Here are a few snapshots of what you can expect to see:

Home page: Search for any product you're looking for or shop by category.	Category Page: Product images alongside customer ratings and prices, designed for quick shopping.	Product Page: Detailed features. “Call to Buy” automatically connects you with a customer service representative.

My Account: Log in to view past orders - very convenient for re-ordering.

My Account: You can also access your Wish List and update your information.

My Orders: Check order statuses to see shipping information.

We are very excited about our mobile website and hope you’ll find it convenient for shopping on the go!

One of my favorite features is the “Email this item” button.  Whether you’re a homeowner seeking the opinion of a spouse/friend or a professional getting some client input, that button makes sharing a product from your Smartphone oh-so-easy.

Questions or feedback?  Comments are welcome!

This informative material has been provided by Pegasus Lighting, a nationally recognized lighting distributor that has been selling unique lighting products to a wide spectrum of customers since 1993.

Help us if you can...

We have a huge selection of recessed lighting trims, housings, and accessories on PegasusLighting.com, and we are constantly asking ourselves exactly what will make your shopping experience as user-friendly as possible.

Will you take a moment to answer just a couple of questions?

Click on the link for a quick survey.  Thank you so much – your responses will help us build a better site!

This informative material has been provided by Pegasus Lighting, a nationally recognized lighting distributor that has been selling unique lighting products to a wide spectrum of customers since 1993.

BEAVER FALLS, PA, May 13 – As smartphones continue to become an integral part of the shopping process, consumer data proves mobile-friendly websites are increasingly valuable. In fact, a recent study from Google indicated that 79% of smartphone owners use their mobile devices to shop, whether that involves researching a product, comparing prices, or making a direct purchase.

On April 27, Pegasus Lighting launched a mobile version of their e-commerce website (http://m.pegasuslighting.com). The lighting retailer presence in the mobile space is surprisingly sparse. Pegasus Lighting saw an opportunity to offer online shoppers the convenience of a site designed specifically for smartphones while still providing the full feature-set from its main website. This includes extensive product information, product reviews, FAQs, and a dedicated Help section.

The mobile site is especially valuable for Pegasus Lighting’s many repeat business customers, who are often in the field. These customers can log into their accounts, check order statuses, review past orders, and place future orders all in the palms of their hands.

The announcement comes a year after the launch of the company’s Lighting Library app, which has received positive reviews among professionals and consumers alike. The free iPhone app offers a glossary of over 100 everyday lighting terms.

About Pegasus Lighting
Founded in 1993, Pegasus Lighting is an online lighting distributor selling “unique lighting products for your special needs.” The company, based near Pittsburgh in Beaver Falls, PA, with another office location in Raleigh, NC, attracts both individual and corporate shoppers who value a learning experience in lighting, competitive pricing and an easy-to-use, intuitive website. Pegasus Lighting also offers a Trade Professional Discount Program for contractors, designers and other professionals. For more information, visit http://www.PegasusLighting.com.

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Contact:
Chris Johnson, Vice President
724.846.5137
ChrisJ [at] PegasusLighting [dot] com

This informative material has been provided by Pegasus Lighting, a nationally recognized lighting distributor that has been selling unique lighting products to a wide spectrum of customers since 1993.

All lighting project photos are welcome!

We love it when you share your photos of lighting projects with us.  Whether it’s a picture of the new under cabinet fixtures installed in the kitchen or one of you wearing an LED head lamp on your latest hiking trip, it’s exciting to see where all our orders end up.

By now, we’ve received quite a few photos from customers of completed lighting projects.  If you’ve already shared with us, thank you. If you haven’t yet, now’s your chance to be featured in your very own blog post!

Send in your photos via our Contact form (When you see Topic of Question, select “Submit Project Photos”) or just post them on our Facebook wall. We will display them in all their glory here! Also, we’ll send a coupon your way for a discount off your next order.

Thanks again, and can’t wait to see your photos!

This informative material has been provided by Pegasus Lighting, a nationally recognized lighting distributor that has been selling unique lighting products to a wide spectrum of customers since 1993.