May 2016 marks Pegasus Lighting’s 17th year online. Like any developing 17-year-old, we have spent our “teenage years” testing the waters, figuring out who we are as a company and determining where we will make our future.
But the truth is, we are also the result of good “parenting.” Pegasus Lighting has a solid foundation guided by the principles set in place by our founder, Dr. Thomas E. Farin years ago:
Treat everyone fairly and with respect.
Communicate clearly and thoroughly.
Have some fun.
These principles continue to guide us as we enter our 18th year. (more…)
Our goal at Pegasus Lighting has always been to offer lighting information to our readers that is helpful, informative and inspiring. Sometimes we nail it, sometimes we don’t.
Before diving full-speed into 2016 we like to step back and reflect on our work over the past 12 months. While measuring the success of the blog is hardly an exact science, with a few simple metrics we’re able to come up with a list of the 5 most popular blog posts of 2015.
Like the year before, our most popular posts were a hodgepodge of DIY lighting projects, current events, and inspirational photo-centric lighting posts:
Your garage might be your lair, your storage room, a place to park your car, or all three. Whichever the case, this Ultimate Guide to Garage Lighting shares some ideas that will help you define the space, and provides lighting product suggestions for each one. Read more.
Last summer we launched our Weekend Warrior series which consisted of lighting projects that can be conquered in one weekend or less. In this popular post, our President and CEO Chris Johnson shares how he added LED recessed lighting to his bonus room. Read more.
Our most popular blog post rallied views in October, when one of the nation’s largest mega-retailers launched a campaign that involved switching out one light in your home with a green light bulb. Read more.
2015 was a year chock full of big changes at Pegasus Lighting and we bid adieu to this landmark year with a proud sense of accomplishment and anticipation at what lies ahead in 2016.
As always, a big THANK YOU goes out to all of our readers and loyal customers who read and share our content.
What do you want to see on the Pegasus Lighting blog in 2016?
After you’ve been around something for a while, you start to take it for granted.
Things like dissolvable cornstarch packing peanuts.
It took one imaginative 11-year-old boy and an email from a happy customer to remind us just how nifty these little earth-friendly peanuts are.
“BE WARNED! The peanuts you’re about to encounter may be a little annoying, but they’re cooler than you think.”
If you’ve received a shipment from Pegasus Lighting in the past few years, your box most likely had a sticker on it with those words. Inside the box is a note that shares the reasons behind our choice to use biodegradable cornstarch packing peanuts, not the least of which is because they are really fun to play with.
As cool as they are, after a few years of using them every single day, the novelty started to wear off.
We’re always on the lookout for inspirational lighting projects, and sharing them with our readers is one of our favorite things to do. Over the years, we’ve collected over 1400 images on 36 Pinterest boards. In 2012 a similar blog post on our top Pinterest photos revealed a preference for images of elegant and ornate scenes. Flash forward three years and a different trend seems to have developed.
Of the top 10 single lighting Pins of all time:
9 were DIY projects or products.
Only 1 image was largely a “Wow, I can’t believe they did that” inspirational photo. (see #6)
What does this tell me? Pinterest is a powerful tool for the Do-It-Yourself-er. Extravagant images are fun to look at, but what really inspires people are simple and realistic projects using affordable products.
On July 17th at 2pm ET, you would’ve thought the first intergalactic space shuttle landing was being televised. Pegasus Lighting employees across the East Coast gathered around our televisions like gleeful school kids. What’s all the hubbub about? We’re famous!
For a few seconds, anyway.
Friday afternoon, five Pegasus Lighting products were featured on CBS The Talk’s “Must Have/Must Give” segment, showcasing the very best products to make outdoor dining easy, entertaining and exciting. We were proud to share the stage with five other amazing vendors — Plow & Hearth, Cuisinart, Juliska, RIV Audio and Zazzle.
Lifestyle expert Chi-Lan Lieu chatted with Sheryl Underwood about our 48 ft outdoor string light kit, commenting “I’ve always been charmed by these wonderful string lights. I just love these things.” But what really won her over were our solar lanterns. A day before the show aired, Lieu posted this sneak peek on her Instagram: (more…)