The Link Between Color Rendering & Buying Shoes: A Case Study

When it comes to designing enticing displays in retail stores, there’s a lot more that goes into it than deciding where the “Sale” sign should go. Studies have shown that buying decisions are affected by store layout, lighting, music, and even scent.

The Smell & Taste Research Foundation in Chicago has conducted a number of studies evaluating how certain scents can impact mood and perception. One study placed an identical pair of Nike sneakers in two identical rooms – except one was sprayed with a mixed floral scent and one was odorless. When shoppers filled out surveys evaluating the sneakers, a whopping 84 percent said they preferred the sneakers in the floral-scented room, and that they’d pay about $10 more for them. Clearly, sensory perceptions affect our opinions on products.

Lighting, of course, has a significant impact on retail display as well. A recent study published in LEDs Magazine indicated that the degree of color rendering in a display may have an impact on sales.   (more…)

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Display Cabinet Lighting Project

Last month, we had a customer from Natchez, MS call for assistance on what lighting might work best for his upcoming project.  He was completing a display cabinet in his music room and wanted to incorporate accent lighting into the shelves.

After seeing a picture of his unfinished cabinet, we recommended our LED recessed mini swivel lights.  We are happy to report that the finished result looks absolutely beautiful, and the customer sent us a picture to prove it!

Before:

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How to Boost Sales at Trade Shows

One of our customers used xenon low voltage puck lights to help illuminate a booth display at the Baltimore Craft Show of the American Craft Council.

Experts say that proper lighting at your exhibit will directly impact your success at trade shows.  It’s all about calling attention to your offer with an illuminating display that draws in attendees.  Before heading to your next trade show, assess your lighting inventory.  Making a small update to improve your display might be the key to improving upon last year’s numbers.

So, where should you start?  First of all, make sure you are using several different types of lighting for the display.  The variety will make your exhibit more interesting and professional-looking, especially if the lighting is coming from two or three directions.

In addition to the standard display lights that create focal points through spotlighting, incorporate accent lighting by using rope lights or track lights.  If you use track lighting, you can easily attach colored glass filters to the lights.  Some of the best exhibits use colored lighting to add depth and excitement to the display. (more…)

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Trade Show Lighting at the Las Vegas Convention Center

The Las Vegas Convention Center is one of the largest venues for trade shows in the world, and customers frequently ask which display lights are approved for use there.

If you’re attending a show at the Las Vegas Convention Center, use this post as your guideline for appropriate lighting.  If you’re attending a trade show at any other venue, make sure to check the lighting policies beforehand.  You don’t want to be scrambling to find new lights for your booth at the last minute.  According to Bruce Baker, a booth design expert, proper lighting will boost sales more than any other item you can purchase for your exhibit. (more…)

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Lighting Artwork: A How-To Guide

It’s impossible to show off the full effect of a piece of artwork without proper lighting. If a framed painting or photograph is ensconced in shadows, it will appear dull and flat. Why buy an expensive piece of artwork without displaying it in the best light?

Whether you’re a designer, contractor, or homeowner, adding picture lights to emphasize the details and color in wall art will enhance the ambiance of any room.
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