One of our customers used xenon low voltage puck lights to help illuminate a booth display at the Baltimore Craft Show of the American Craft Council.
Experts say that proper lighting at your exhibit will directly impact your success at trade shows. It’s all about calling attention to your offer with an illuminating display that draws in attendees. Before heading to your next trade show, assess your lighting inventory. Making a small update to improve your display might be the key to improving upon last year’s numbers.
So, where should you start? First of all, make sure you are using several different types of lighting for the display. The variety will make your exhibit more interesting and professional-looking, especially if the lighting is coming from two or three directions.
In addition to the standard display lights that create focal points through spotlighting, incorporate accent lighting by using rope lights or track lights. If you use track lighting, you can easily attach colored glass filters to the lights. Some of the best exhibits use colored lighting to add depth and excitement to the display. Continue reading »