Trade Show Lighting Techniques to Draw a Crowd

Trade Show Lighting Strategies to Draw a Crowd

Trade show lighting strategies to draw a crowd
Are you attracting customers to your trade show exhibit with a killer lighting strategy?

There are plenty of ways to discourage people from approaching your trade show booth (overwhelming salespeople… underwhelming salespeople…annoying gimmicks) but how do you encourage people to come look at the product or company that you’ve worked so hard to build? When it’s you against hundreds of other companies that are all vying for attention, an eye-catching, interest-generating trade show booth has to have the right lighting strategy to draw a crowd.

Know your venue lighting situation in advance.

Having a head start on the lighting guidelines of your trade show venue is as important as knowing who your competition will be. Some convention centers have very strict regulations that will hamper even the most brilliant exhibit. The last thing you want to find out is that your track lights exceed height requirements or the wattage of your bulbs violate fire safety regulations, leaving your well-thought-out booth design fading into the background. Contact your venue ahead of time so that there aren’t any last-minute surprises.

Once you’ve got the logistics nailed down, you can start diving into the details of your lighting strategy.

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The Art Gallery Shall Be Illuminated! Part 2

Part 1 of this blog series detailed some major problems with the lighting in my former teacher’s art gallery. I explained how the spotlights on the track weren’t adequately accenting the art work on the walls, and how the light bulbs in the hanging fixtures were washing the color out of the vintage furniture.

This week, the owner of Pegasus Lighting, Dr. Tom Farin, stopped by Paul’s art gallery to assess the situation in person and to offer some solutions. Remember how we were hopeful that different, more powerful fixtures could be placed in the track to limit costs? We weren’t even on the right “track.” Here’s how Dr. Tom set us straight.

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The Science of Whoa

When you step to the edge of the Grand Canyon, or take a gondola across Niagara Falls, or look over any natural abyss or up any colossal structure, well, there’s a certain thing that happens. Invoking Keanu Reeves and Joey Lawrence at once — an admirable feat itself — I call this feeling the whoa moment.

It’s that weightless feeling we get when we walk into a huge cathedral or behold a haunting religious painting or painted sarcophagus, things that make us say, Whoa! Seriously. Is this fo’ real?

Museum lighting

Yesterday morning, on the front cover of its morning edition, The New York Times published a photo of a 1,500-year-old Buddhist relic held in the National Museum of Afghanistan, a museum that was devastated by the Taliban in 2001. One can only imagine how it must feel to behold this relic in person, to breathe the air of it. Its age, its spiritual significance, its stunning composition, its serenity, and even the story of the danger it survived in 2001, all help create an aura around the object. The thing has gravitas. (more…)

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How To Make A Sign Stand Out: Wall Washing Lights

Freestanding Wall Washer Feature
Choosing new lights for your business?

When lighting signs, facades, displays, or landscape features, you should keep in mind that quality lighting can say a lot about you.

No matter how much time, energy, and funding you put into designing the perfect look for your company – the exact color red for your logo, or that perfect slogan to display out front – the wrong lighting will make it look cheap.

You want lights that won’t distort your colors. You want lights that are trustworthy; that won’t flicker or burn out quickly. You want to stand out!

After much searching, we’ve found just the thing: LED Wall Washing Lights.

Each of our new wall washing lights will bathe your displays in up to 2,600 lumens of flattering, neutral white light that can project up to 65 feet. They use minimal wattage (ranging from 21.6 – 64.8 watts, depending on the fixture), and every one of our LEDs has an impressive 60,000-hour rated life. All our fixtures are simple to install, with their own cords and grounded plugs. When it comes to beautiful, reliable lights, you can’t do better. (more…)

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Use Bookshelf Lights to Help Tell Your Story

book case lightsWhether they shelve books, artwork, or heirlooms, bookcases are a great way to feature your unique interests. However, it can be easy to let your special things fall into the shadows if they’re not properly lit. Here are a few different ways to spotlight your most precious items:

Strips and Microfluorescents

If you prefer to highlight your entire bookshelf, running a Xenon Low Voltage Light Strip or a microfluorescent light fixture along each shelf will do the trick. Just make sure you install the lights in a place they can’t be seen—that way they’ll draw attention to what is important and really make your display pop. As an added bonus, they’ll also provide a significant light source to the entire room.

Puck Lights and Recessed Lights

Do you have a favorite painting, sculpture, or photograph sitting on your bookcase? Feature it with a small puck light attached to the shelf above. This finishing touch draws attention to the item and adds diverse visual interest to the entire bookshelf. If your bookcases are freestanding and have curiosities on top, you can use recessed lighting to attract the eye above. Installing recessed lights is also an easy way to emphasize a bookshelf without illuminating the whole room, although this option will highlight the shelf more than its contents.

Need more ideas on how to display your favorite belongings? Check out these thoughtful shelf decorating tips by HGTV’s Leah Hennen!

 

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A Guide To Retail Jewelry Lighting

Jewelry doesn’t sparkle and shine on its own – the reason a gem looks radiant is because of the way it reflects light! That being said, lighting is integral to retail design in a jewelry store. You want your displays to entice customers and show off your products in all their brilliance! Hopefully, we can help. This post will lay out options for various jewelry lighting displays.

The Illuminated Wall Display:

Planning on featuring jewelry within shelving units alongside a wall of your store? It’s a great way to display a large amount of inventory, but it’s important to make sure items don’t get lost in the shadows.

For the most dramatic effect, use puck lights to call attention to individual pieces, as seen in the photo to the right. Puck lighting above jewelry creates beautiful silhouettes and puts a spotlight on each piece.

If you love the look of evenly illuminated in-wall shelving displays, there is a way to avoid the spotlight effect. For a more subtle glow, install light fixtures on the inside edges of your shelves. See these photos for an example of this type of display case installation. You can accomplish this using our Xenon Low Voltage Light Strip or any of our microfluorescent fixtures. (more…)

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Display Lights: From The Box To The Showroom Floor

It can be difficult to visualize exactly how a display lighting fixture is going to look after installation. Unlike decorative pendants or elegant chandeliers, the focus is not the light fixture. In fact, you usually know a display light is doing its job if you hardly notice the light fixture at all! We have a wide variety of display lights – halogen, LED, flexible, battery-operated, and more. Admittedly, the product images we have are not too exciting. The shining moment for a display light, if you will, is after installation. Once they’re illuminating that exhibit or painting, you can see the point.

 

 

 

This is our PAR Halogen Telescoping Display Light. We’ve heard back from customers who have used this for museum exhibits, trade show booths, retail displays, signs, wall hangings … the list goes on. One of our favorite applications for this light is depicted in the photo below. Held each year in South Dakota, the  Motorcycles As Art exhibit “captures the personal expression, creativity and spirit that permeate the history and culture of motorcycling.” Photographer Michael Lichter used this display light as gallery lighting for the exhibit.

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How To Get The Most Out of the Artwork In Your Home

Want to call more attention to the beautiful artwork gracing the walls of your home? When it comes to enhancing textures, showing off detail, and making colors more vibrant, it’s all about getting the lighting right.

In general, you should light up artwork three times brighter than the rest of the room. It might be a good idea to put your artwork lighting on a dimmer so that you can install lamps with high lumen output and then tweak the light levels.

To avoid glare, place your picture lights or adjustable recessed trims at a 30 degree angle from the painting or photograph. For very large frames (such as the one in the photo above), increase the angle to about 35 degrees so that you won’t cast a shadow. For paintings with texture, decrease the angle to about 25 degrees to accentuate.

Typically, for smaller pieces of artwork, it’s best to install one light per frame. It creates a cohesive effect and ensures that each piece receives enough illumination. However, for a mural or piece of artwork that extends horizontally on the wall, you will probably want to install multiple lights. The general rule is to use one display light for every 2-3 feet of wall space.

You also have to take into account potential UV and heat damage from your lighting – particularly with oil paintings. To avoid UV damage, stick with LED lighting, which does not emit any ultraviolet or infrared radiation. To avoid heat damage, use the “hand test”  with picture lights – simply place your hand in between the artwork and the light fixture. If you can feel any heat, it may be damaging to an oil painting. Fluorescent and LED lights are both great options for minimal heat exposure. Halogen display lights tend to give off a great deal of heat.

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Trade Show Exhibit Bound? Pack Portable Display Lights

Display lighting makes your exhibit more alluring. That doesn't mean it needs to make your exhibit more complicated.

Trade show displays are temporary by definition, and it’s frustrating to plan for an entire complicated setup that you know will soon be disassembled. So, why not make it easier on yourself and avoid display lights that are as much of a pain to install as they are to take down? This guide will help you choose a portable display light that you can use again and again.

First, consider the exhibit you are lighting. We offer both clamp-on and clip-on styled light fixtures, but you’ll need to have a general idea of where they will be attached. For example, this LED display light can mount on a wall with a diameter ranging from 0.5 inches to 2 inches; whereas this one can be installed on a wall/pipe up to 2.75 inches thick. The adjustable brackets always enable you to fit the lighting to your exhibit, but it’s still important to confirm the space enables you to mount the portable lights you choose. (more…)

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