Trade Show Lighting Techniques to Draw a Crowd

Trade Show Lighting Strategies to Draw a Crowd

Trade show lighting strategies to draw a crowd
Are you attracting customers to your trade show exhibit with a killer lighting strategy?

There are plenty of ways to discourage people from approaching your trade show booth (overwhelming salespeople… underwhelming salespeople…annoying gimmicks) but how do you encourage people to come look at the product or company that you’ve worked so hard to build? When it’s you against hundreds of other companies that are all vying for attention, an eye-catching, interest-generating trade show booth has to have the right lighting strategy to draw a crowd.

Know your venue lighting situation in advance.

Having a head start on the lighting guidelines of your trade show venue is as important as knowing who your competition will be. Some convention centers have very strict regulations that will hamper even the most brilliant exhibit. The last thing you want to find out is that your track lights exceed height requirements or the wattage of your bulbs violate fire safety regulations, leaving your well-thought-out booth design fading into the background. Contact your venue ahead of time so that there aren’t any last-minute surprises.

Once you’ve got the logistics nailed down, you can start diving into the details of your lighting strategy.


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The Art Gallery Shall Be Illuminated! Part 2

Part 1 of this blog series detailed some major problems with the lighting in my former teacher’s art gallery. I explained how the spotlights on the track weren’t adequately accenting the art work on the walls, and how the light bulbs in the hanging fixtures were washing the color out of the vintage furniture.

This week, the owner of Pegasus Lighting, Dr. Tom Farin, stopped by Paul’s art gallery to assess the situation in person and to offer some solutions. Remember how we were hopeful that different, more powerful fixtures could be placed in the track to limit costs? We weren’t even on the right “track.” Here’s how Dr. Tom set us straight.

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The Science of Whoa

When you step to the edge of the Grand Canyon, or take a gondola across Niagara Falls, or look over any natural abyss or up any colossal structure, well, there’s a certain thing that happens. Invoking Keanu Reeves and Joey Lawrence at once — an admirable feat itself — I call this feeling the whoa moment.

It’s that weightless feeling we get when we walk into a huge cathedral or behold a haunting religious painting or painted sarcophagus, things that make us say, Whoa! Seriously. Is this fo’ real?

Museum lighting

Yesterday morning, on the front cover of its morning edition, The New York Times published a photo of a 1,500-year-old Buddhist relic held in the National Museum of Afghanistan, a museum that was devastated by the Taliban in 2001. One can only imagine how it must feel to behold this relic in person, to breathe the air of it. Its age, its spiritual significance, its stunning composition, its serenity, and even the story of the danger it survived in 2001, all help create an aura around the object. The thing has gravitas. (more…)

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How To Make A Sign Stand Out: Wall Washing Lights

Freestanding Wall Washer Feature
Choosing new lights for your business?

When lighting signs, facades, displays, or landscape features, you should keep in mind that quality lighting can say a lot about you.

No matter how much time, energy, and funding you put into designing the perfect look for your company – the exact color red for your logo, or that perfect slogan to display out front – the wrong lighting will make it look cheap.

You want lights that won’t distort your colors. You want lights that are trustworthy; that won’t flicker or burn out quickly. You want to stand out!

After much searching, we’ve found just the thing: LED Wall Washing Lights.

Each of our new wall washing lights will bathe your displays in up to 2,600 lumens of flattering, neutral white light that can project up to 65 feet. They use minimal wattage (ranging from 21.6 – 64.8 watts, depending on the fixture), and every one of our LEDs has an impressive 60,000-hour rated life. All our fixtures are simple to install, with their own cords and grounded plugs. When it comes to beautiful, reliable lights, you can’t do better. (more…)

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Use Bookshelf Lights to Help Tell Your Story

book case lightsWhether they shelve books, artwork, or heirlooms, bookcases are a great way to feature your unique interests. However, it can be easy to let your special things fall into the shadows if they’re not properly lit. Here are a few different ways to spotlight your most precious items:

Strips and Microfluorescents

If you prefer to highlight your entire bookshelf, running a Xenon Low Voltage Light Strip or a microfluorescent light fixture along each shelf will do the trick. Just make sure you install the lights in a place they can’t be seen—that way they’ll draw attention to what is important and really make your display pop. As an added bonus, they’ll also provide a significant light source to the entire room.

Puck Lights and Recessed Lights

Do you have a favorite painting, sculpture, or photograph sitting on your bookcase? Feature it with a small puck light attached to the shelf above. This finishing touch draws attention to the item and adds diverse visual interest to the entire bookshelf. If your bookcases are freestanding and have curiosities on top, you can use recessed lighting to attract the eye above. Installing recessed lights is also an easy way to emphasize a bookshelf without illuminating the whole room, although this option will highlight the shelf more than its contents.

Need more ideas on how to display your favorite belongings? Check out these thoughtful shelf decorating tips by HGTV’s Leah Hennen!


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