Are you attracting customers to your trade show exhibit with a killer lighting strategy?
There are plenty of ways to discourage people from approaching your trade show booth (overwhelming salespeople… underwhelming salespeople…annoying gimmicks) but how do you encourage people to come look at the product or company that you’ve worked so hard to build? When it’s you against hundreds of other companies that are all vying for attention, an eye-catching, interest-generating trade show booth has to have the right lighting strategy to draw a crowd.
Know your venue lighting situation in advance.
Having a head start on the lighting guidelines of your trade show venue is as important as knowing who your competition will be. Some convention centers have very strict regulations that will hamper even the most brilliant exhibit. The last thing you want to find out is that your track lights exceed height requirements or the wattage of your bulbs violate fire safety regulations, leaving your well-thought-out booth design fading into the background. Contact your venue ahead of time so that there aren’t any last-minute surprises.
Once you’ve got the logistics nailed down, you can start diving into the details of your lighting strategy.