Deanna Alrutz

Deanna Alrutz

Deanna was our E-Commerce Marketing Specialist in 2013.

Oct 092013
 

LEDs are at the forefront of light industry discussion because they are such a gamechanger when it comes to energy efficiency and lifespan. But how do recent developments to LED technology affect the everyday consumer? What’s the simplest way to navigate this uncharted territory when shopping for LED light bulbs? The very recent availability of an LED replacement for the common household incandescent lamp has created a world of new potential, and along with it a whole new set of standards. In this post, we will be discussing the various ways to distinguish between the different LED options.

FTC lumens chart 5 Ways To Choose An LED Light Bulb

image via lumennow.org

1. Light Output

Incandescent lamps have always been measured in watts, because for a really long time people equated the electricity it took to light a bulb with the luminosity it created. So “60 watts” came to mean “the brightness of a 60-watt incandescent lamp,” even though luminosity is measured in lumens, not watts.

With the introduction of more energy efficient lighting, however, this standard doesn’t work. It takes significantly less wattage to produce the same amount of light in an LED or fluorescent lamp, so it’s important for consumers to understand the luminosity of a bulb rather than simply its wattage.

Luminosity, or lamp brightness, is measured in lumens. The chart to the right demonstrates the amount of lumens a standard incandescent light bulb produces, so if you’re used to watts you can easily figure out what lumen count you want in your new LED bulb.

An LED lamp’s packaging or product description might mention how comparable its lumens are to the light output of a 60-, 75- or 100-watt incandescent bulb, but it’s wise to know ahead of time what luminosity you want just in case the incandescent watt-equivalent is not included.

Takeaway: Lumens are how the brightness of an LED light bulb is measured. You’ll choose your bulb based on how bright you want the light to shine, not by how much energy it will be using.

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Oct 022013
 

Love is in the air! Fall officially began last week, so we are in the throes of the autumn wedding season. Although the summer months have traditionally been the most popular for weddings, autumn weddings have steadily risen in popularity and nowadays, you’re just as likely to receive an orange maple leaf save-the-date as you are a frilly invite with a flower border.

But as we all (should have) learned in elementary school, when the seasons change, the angle of sunlight touching the earth changes as well, resulting in a different quality and duration of sunlight. While many people prefer the more “golden” tones of autumn afternoons (especially photographers!), it can certainly be challenging to keep your special day well-lit when the sun begins to set. But never fear! Here is a list of four ways lighting can save the day on your big day.

a guatemalan and italian inspired wedding lighting production 4 Ways Lighting Can Save the Day on Your Big Day

Image via http://extremeprodjs.com

1. Good lighting design can transform an event.

If you can, hire a lighting designer for your wedding. Great lighting can be the difference between a spectacular party and a “well, they tried hard.” Acclaimed lighting designer Bentley Meeker said that with the right lighting, a $25,000 wedding can look like a $75,000 wedding. Lighting design can be pricey, but it’s plenty cost-effective.

Sometimes event planners and wedding florists provide their own lighting, so be sure to ask about that when booking your big day. If they don’t, look into a lighting design firm that specializes in weddings. You can see from this photo (from a reception designed by Extreme Productions) how glamorous professional wedding lighting can be. If you can afford to go all out, you won’t be sorry.

The reason lighting at a wedding is so important is it can really make or break a venue’s ambiance. Whether you want a romantic vibe, like in the picture, or more of a warm, casual family feel, lighting can make a huge difference on how successful you are in achieving the aura you desire. You will want to look into professional lighting design, especially if your wedding takes place outside. Many venues have pre-approved lighting designers familiar with their codes, so make sure to find out when venue-hunting.

But if hiring a lighting designer is outside your budget, don’t freak out! There are plenty of ways for you to have great lighting at your wedding without breaking the bank.

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