Chris Johnson

I manage Pegasus Lighting's technology infrastructure and marketing and public relations efforts. Beyond my day job, my professional interests include small business, technology, web design and development, operations, marketing, and social media. My personal interests include spending time with my two children and wonderful wife, reading presidential history and business books, and striving for my work | life balance.

Generous Donation from Pegasus Associates Lighting Helps Complete Reconstruction

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Jul 202010

PinExt Generous Donation from Pegasus Associates Lighting Helps Complete Reconstruction

RALEIGH, NC, July 20, 2010 – When Triangle Residential Options for Substance Abusers, Inc. (TROSA) sought out various building materials for their newest housing project, Pegasus Associates Lighting offered to provide recessed lighting for the house’s four bathrooms. The donation of eighteen recessed shower trims and housings, a $600 value, helped TROSA put a three-week estimated completion date on refurbishment.

The “Elizabeth Street House” in Durham, NC will house 17 residents in the substance abuse recovery program. Greg Fenn, In-Kind Donations Manager at TROSA, said that restoring the building has been a long and difficult process. The original house was built in the 1920’s.

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New Home Project: Over Cabinet Lighting

Lighting Tips 1 Response »

Jul 022010

PinExt New Home Project: Over Cabinet Lighting

over cabinet 300 New Home Project: Over Cabinet Lighting This is the third blog post of my New Home Project post series. This series of posts details the lighting projects that I have undertaken in my new home. My first post reviewed the installation of our under cabinet lighting and my second post covered the use of microfluorescent T4 fixtures as pantry and closet lighting. This post will also talk about microfluorescent T4 fixtures, but this time using them as over cabinet lighting in my kitchen.

While my house was under construction, I had the electricians install electrical outlets on either side of my kitchen directly above my cabinets. These outlets are controlled by a single wall switch. Once we moved into our home, I measured the total length of the cabinets where I could place the microfluorescent fixtures.
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Measuring the Success of Social Media

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May 112010

PinExt Measuring the Success of Social Media

BEAVER FALLS, PA, May 11, 2010—Pegasus Associates Lighting is no stranger to social media. Last year, the company launched a blog, forum, Twitter account, and Facebook page to share lighting tips, articles, news, and special discounts with followers. Last month, the company released a Lighting Library iPhone App for lighting shoppers, designers, and professionals to use as a pocket resource to answer common lighting questions.

As social media is increasingly becoming a central aspect of many companies marketing plans, measuring its return on investment is becoming a central question. Simply comparing analytics data from before and after the launch of a social media campaign will show just how valuable engaging with customers can be.

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New iPhone App is a Pocket Resource for Lighting Shoppers, Designers, & Professionals

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Apr 142010

PinExt New iPhone App is a Pocket Resource for Lighting Shoppers, Designers, & Professionals

BEAVER FALLS, PA, April 14, 2010 – It seems there really is an App for just about everything. Electrical contractors, interior designers, and DIY-ers putting the finishing touches on a home improvement or commercial lighting project: meet the Lighting Library app from Pegasus Associates Lighting. It is a free, instant aide that will answer lighting questions for anyone in the industry, from the beginner scanning the aisles of a home improvement warehouse, to the exhibit professional designing a display or exhibit booth for a trade show.

It’s designed to be as easy to navigate, as it is informative, and includes a glossary with easy-to-understand definitions of over 100 common lighting terms, an FAQ section, and a compilation of lighting tips. Users can also email Pegasus Lighting directly through the application for support, feedback, and comments.

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New Website Contest Winners Announced

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Apr 022010

PinExt New Website Contest Winners Announced

little girl winning New Website Contest Winners Announced As many of you know we are in the process of redesigning our website for a hopeful Summer 2010 launch. We want to get as much feedback as possible on the new design so that we make sure it is as good as it can be. Thus, during March we had a contest where two random winners would receive a $150 Pegasus Lighting gift certificate and ten other random winners would receive a free LED battery operated puck light, just for providing us with their feedback and suggestions.

We said that the winners would be announced April 2, 2010. So, without further ado, allow me to announce our contest winners:
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President of Pegasus Lighting Recognized as Triangle Top 50 Entrepreneur

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Mar 112010

PinExt President of Pegasus Lighting Recognized as Triangle Top 50 Entrepreneur

BEAVER FALLS, PA, March 11—In an award ceremony on February 26, Business Leader Media honored Dr. Thomas E. Farin, founder and president of Pegasus Associates Lighting, as a 2010 Triangle Top 50 Entrepreneur. This award recognizes leaders who have made a significant impact in the Raleigh – Durham, NC business community.

Dr. Farin’s accomplishments were highlighted through his involvement in professional organizations, business innovations, philanthropic activity, and overall company growth. Under his leadership, Pegasus Lighting has grown substantially since its launch on the Internet in 1999 with less than $1,000. The company’s sales today are close to $3 million. Last year, during the economic recession, Dr. Farin led Pegasus Lighting to increase profitability by streamlining operations and cutting costs despite an 8% reduction in sales.

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New Home Project: Pantry and Closet Lighting

Lighting Tips 1 Response »

Mar 032010

PinExt New Home Project: Pantry and Closet Lighting

electrical project New Home Project: Pantry and Closet Lighting A couple of months ago I wrote my first blog post for my New Home Project post series. This post series is about the lighting projects I have undertaken in my new home. That first post was about the installation of our kitchen under cabinet lighting. I had hoped to make these posts a little more frequent, but you know how that goes…time gets away from you. Either way, I am finally writing my second post for this series and it is about using Microfluorescent T4 fixtures as pantry and closet lighting.

As a I stated in my previous post, some of my lighting projects I did myself, and others I had professional electricians perform. Adding my pantry and closet lighting was a mix of both. During the construction of my new home I had the electricians install electrical outlets that were controlled by a light switch in our two kitchen pantries. One of these pantries was in the kitchen, and the other was actually a coat closet beneath our stairs close to our kitchen that we had the builder convert into a pantry (we call this our “big pantry”). I had these electrical outlets included so that once we moved into the house I could easily install Microfluorescent T4 fixtures around and above the interior door frames of each pantry. The Microfluorescent T4 fixtures come with a cord and plug and you can also purchase flexible linking cables to link two or more fixtures together, which is what I did. Why did I choose these fixtures? I think this customer comment says it all…

The T4 is sleek, compact, easy to install and provides a generous amount of light in a very small footprint.

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One Company Uses Social Media And Customer Feedback To Help With A New Website Design

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Feb 232010

PinExt One Company Uses Social Media And Customer Feedback To Help With A New Website Design

BEAVER FALLS, PA, February 23 — Social media is literally transforming the way people communicate with businesses. One of the most important reasons for this transformation is the exponential growth of blogs, online forums, Facebook, Twitter, Yelp, and other electronic media that allow customers’ views to be read and compared by millions of readers. For the first time, customers seem to have the ability to greatly influence how people think about businesses and how businesses react to their thoughts.

Over 25 million people access Yelp.com each month for reviews. Approximately six million registered Twitter users have conversations about brands that are important to them – or ones that have failed them. On Facebook, 200 million users join the mix to create an environment where the control lies with the customer. It is no longer possible for companies to ignore the influence social media has on brand reputation.

While some companies panic about this changing mindset (engaging with customers on a real-time basis is foreign to the old world of corporate advertisements and press releases), others are successfully leveraging social media to align with the reason they’re doing business in the first place. It’s all about the customers, right?

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Pegasus Lighting Becomes An Illuminating Engineering Society Sustaining Member

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Feb 052010

PinExt Pegasus Lighting Becomes An Illuminating Engineering Society Sustaining Member

BEAVER FALLS, PA, February 5 — Pegasus Associates Lighting has become a Sustaining Member of the Illuminating Engineering Society of North America (IESNA). By becoming a Sustaining Member, Pegasus Lighting will help further lighting research, education projects, and other endeavors designed to communicate all aspects of good lighting practices to lighting professionals and lighting consumers.

Dr. Thomas E. Farin, president and founder of Pegasus Lighting, said he has “always believed that research, teaching, learning, and discussion are extremely important components of anyone’s profession,” which is why he wanted to increase the company’s support for the IESNA, the recognized technical authority on illumination for over 100 years. Dr. Farin has been an active individual member of the IESNA since 1993 but now he thought it was time that his company became more supportive of the mission of the IESNA.

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A New Website: Coming Summer 2010

Pegasus News 22 Responses »

Jan 282010

PinExt A New Website: Coming Summer 2010

UPDATE: Post your feedback and comments at the bottom of this post on at least two of our new page designs and enter to win one of two free $150 Pegasus Lighting gift certificates (you could also win one of ten battery operated LED puck lights). This contest ends March 31, 2010. Click here for additional details.

This year promises to be an exciting one for Pegasus Associates Lighting and our customers. In our constant effort to provide you with an excellent user experience and a website that is a “learning experience in lighting,” we are redesigning our website and adding many new features. The goal? A sleeker design that is easier to navigate and read, additional features to help you find the right lighting product for your project, and a smoother product purchasing process.

While we are still finalizing the details, we want your feedback. We’ve prepared a page on our website for you to visit to view all of our new pages and compare to the current site. Please share any comments you have by commenting below in this blog post. By telling us what you like (and don’t like) about the new site, we will be able to tailor it to provide the best possible user experience for you.

At this time our new pages are static representations of what the new website will look like. They are not fully functional web pages yet. However, once we do have a portion of our new website built we will make an announcement in our blog, our Facebook fan page, and our Twitter account, and you will be able to check out the beta version of the new site.
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