Chris Johnson

I manage Pegasus Lighting's technology infrastructure and marketing and public relations efforts. Beyond my day job, my professional interests include small business, technology, web design and development, operations, marketing, and social media. My personal interests include spending time with my two children and wonderful wife, reading presidential history and business books, and striving for my work | life balance.

New Home Project: Remodel Recessed Lights

Lighting Projects No Responses »
Jan 052012

electrical project New Home Project: Remodel Recessed LightsWelcome to this fifth blog post of my New Home Project series. This series of posts reviews the lighting projects that I have undertaken in my new home since moving in to it in September 2009. To be honest, most of these projects have been completed some time ago. It was my goal to write a post after each project, but time just gets away from you sometimes. I cannot believe that it has been over 2 years since moving into my home.

This project involved adding seven 4-inch recessed cans throughout the first floor of my house.

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Posted by Chris Johnson on January 5, 2012 at 9:11 am Tagged with: , , , , ,

On-Site Video Boosts Conversions and Revenue for E-Commerce Site

Pegasus News No Responses »
Nov 152011

little girl holding camcorder video small On Site Video Boosts Conversions and Revenue for E Commerce SiteBEAVER FALLS, PA, Nov 15 – For online retailer Pegasus Lighting, details are everything.  With a mission to provide customers with “a learning experience in lighting” and a varied product line of light fixtures with extensive features, it’s important to be succinct.

After launching a new website in November 2010 that placed more emphasis on product images and customer reviews to create an informative, user-friendly shopping experience; Pegasus Lighting saw an opportunity to extend those efforts using video.

“With the new website, we were adding up to 15 photos of each product, and many included zoom and rotating images,” said vice president Chris Johnson. “Customers loved the update, so video was a natural next step.  We wanted to show our light fixtures in action so website visitors could have a closer look at light output, included hardware, color temperature, and more.” Continue reading »

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Posted by Chris Johnson on November 15, 2011 at 9:00 am Tagged with:

My Search for a New Light Bulb

Light Bulbs 3 Responses »
Sep 192011

light bulb My Search for a New Light BulbAs most of us now know, the traditional incandescent light bulb invented over 100 years ago is being phased out over the next couple of years. To learn more about the incandescent phase out, or if you are like “What?!”, make sure to check out our coverage on the Energy Independence and Security Act of 2007 (EISA 2007) – aka “the incandescent phase out”.

Whether or not you agree with the law, and there are plenty of opinions both for and against, it is coming. In fact, the first phase starts this January 2012 when the 100-watt incandescent light bulb will no longer be able to be manufactured or imported. In January 2013 it will be the 75-watt light bulb and in January 2014, the 60-watt and 40-watt light bulbs.

So, knowing this is coming, and knowing that I have a lot of light bulbs in my house that will need to be replaced, including 100-watt ones, I decided to start exploring my options and figured I would share them with you.

What did I learn?

  1. There are options available now.
  2. There is no one option for me. I will be using different technologies based upon my needs and wants.
  3. GE makes a very cool hybrid light bulb which is part halogen and compact fluorescent that I am now using.
  4. There are halogen replacements for incandescent light bulbs…did not know this.
  5. Philips has a very cool, very awesome, somewhat expensive, LED light bulb called AmbientLED. I wish I could afford many of these because they work very, very well.

Now on to the story…

Continue reading »

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Posted by Chris Johnson on September 19, 2011 at 2:20 pm Tagged with: , , , ,

Pegasus Lighting Debuts Mobile Website

Pegasus News No Responses »
May 132011

Mobile Website.png2 Pegasus Lighting Debuts Mobile WebsiteBEAVER FALLS, PA, May 13 – As smartphones continue to become an integral part of the shopping process, consumer data proves mobile-friendly websites are increasingly valuable. In fact, a recent study from Google indicated that 79% of smartphone owners use their mobile devices to shop, whether that involves researching a product, comparing prices, or making a direct purchase.

On April 27, Pegasus Lighting launched a mobile version of their e-commerce website (http://m.pegasuslighting.com). The lighting retailer presence in the mobile space is surprisingly sparse. Pegasus Lighting saw an opportunity to offer online shoppers the convenience of a site designed specifically for smartphones while still providing the full feature-set from its main website. This includes extensive product information, product reviews, FAQs, and a dedicated Help section.

The mobile site is especially valuable for Pegasus Lighting’s many repeat business customers, who are often in the field. These customers can log into their accounts, check order statuses, review past orders, and place future orders all in the palms of their hands.

The announcement comes a year after the launch of the company’s Lighting Library app, which has received positive reviews among professionals and consumers alike. The free iPhone app offers a glossary of over 100 everyday lighting terms.

About Pegasus Lighting
Founded in 1993, Pegasus Lighting is an online lighting distributor selling “unique lighting products for your special needs.” The company, based near Pittsburgh in Beaver Falls, PA, with another office location in Raleigh, NC, attracts both individual and corporate shoppers who value a learning experience in lighting, competitive pricing and an easy-to-use, intuitive website. Pegasus Lighting also offers a Trade Professional Discount Program for contractors, designers and other professionals. For more information, visit http://www.PegasusLighting.com.

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Contact:
Chris Johnson, Vice President
724.846.5137
ChrisJ [at] PegasusLighting [dot] com

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Posted by Chris Johnson on May 13, 2011 at 9:30 am Tagged with: ,

Thank You Lutron – A Great Customer Service Experience

Lighting Projects No Responses »
Mar 252011

Excellent Customer Service XSmall Thank You Lutron A Great Customer Service ExperienceWhen I moved into my new home in September 2009 I undertook a number of lighting projects.  The dimmers are probably my favorite addition.  In fact, I wrote a blog post about my dimmer project in my New Home Project series of posts.

One of the coolest Maestro dimmers, in my humble opinion, is a combination light and fan dimmer for ceiling fans.  Lutron calls it a Dual Digital Fade Dimmer / Fan Control and according to the Lutron website…

At the touch of a button, dimmer can go immediately to a favorite preset light level, fade-to-off, or adjust manually. Dual controls also consolidate light switches and save space. For fan controls, users can similarly cycle between favorite speeds or adjust manually.

I have nine of these light/fan dimmers in my house to go with my nine ceiling fans (oh yea, we love ceiling fans too – perfect for those NC summers).  Unfortunately, the one in my home office started to have problems last week.  It was really strange.  When I tried to turn on the light the light on the ceiling fan would flash.  It was like my home office was a disco dance floor…not the greatest thing to see bright and early in the morning.  It is kind of fun with the kids later on in the day, but definitely not what I want to see before my first cup of coffee. Continue reading »

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Posted by Chris Johnson on March 25, 2011 at 11:54 am Tagged with: , ,

As Seen on TV: Our Xenon Light Strip

Pegasus News No Responses »
Mar 162011

Have you ever seen a cove lighting installation in action?  Our xenon low voltage strip was featured on the DIY network TV show Rescue Renovation!  The episode features a young man who bought his first home from 1000 miles away.  Needless to say, it turned out to be quite a “fixer-upper.”

In this clip, you’ll see the Rescue Renovation team coming in to help.  They use the light strip behind crown molding to accentuate the home’s original cove ceiling.  View the video after the jump! Continue reading »

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Posted by Chris Johnson on March 16, 2011 at 9:37 am Tagged with: , ,

New Home Project: Dimmers

Lighting Tips No Responses »
Feb 162011

electrical project New Home Project: DimmersThis is the fourth blog post of my New Home Project post series. This series of posts details the lighting projects that I have undertaken in my new home. I had high hopes for these posts.  One of them was that I would write a post shortly after I actually did the project.  Throw that goal out of the window.  I moved into my new home in September 2009.  I guess better late than never…right?

First, a recap of my other projects:

Now, on to my dimmer project (pics below).
Continue reading »

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Posted by Chris Johnson on February 16, 2011 at 9:38 am Tagged with: , ,

Involving Customers in Website Design Proves Successful for Pegasus Lighting

Pegasus News No Responses »
Jan 102011

BEAVER FALLS, PA, January 10 – When Pegasus Lighting launched its new website expectations were high.  The redesign involved months of planning, coding and testing with the ultimate goal of creating an intuitive online shopping experience combined with the company’s stated goal of providing a learning experience in lighting to its many website visitors.  It might have been a typical project for any company undergoing a website upgrade.  However, a large group of people guiding the entire design process was not affiliated with the company at all.  In fact, they were the customers.

Pegasus Lighting’s customers saw sneak peaks of design templates, weighed in on features they’d like to see, provided feedback on layout and navigation and helped evaluate the finished product.

A number of new functionalities on the site contribute to a streamlined shopping experience.  A My Account section saves shipping and billing information as well as “favorite” items and order history, so the company’s many commercial and trade professional customers can reorder in a matter of seconds.  Product Reviews on each page enable customers to rate products directly on the site.  Product images have also improved drastically, so customers can zoom in on details of lighting fixtures while shopping.

Pegasus Lighting’s marketing team used Facebook, Twitter and its blog to receive instant feedback on templates and mockups.  They hosted a contest for blog readers who commented on the new design during the early phases of the project and then tweeted about the progress of design changes.  They even visited local coffee shops once the beta version of the site was developed to get feedback from potential website visitors.

Taking such an interactive approach to website design is telling of a new era unfolding for e-commerce, one in which customers are more involved than ever.  Product reviews have become paramount to success, a single tweet can communicate something to thousands of followers, and apparently, customers can help redesign entire websites.

It is clear that getting feedback from the people that matter most has paid off for Pegasus Lighting.  Since the new website launch, the site’s conversion rate is up 30%.  Perhaps most telling of the new site’s success is the fact that customers are more engaged than ever.  The time an average visitor spends on the site is up as well, over 25%.

About Pegasus Lighting

Founded in 1993, Pegasus Lighting is an online lighting distributor selling “unique lighting products for your special needs.”  Top products include under cabinet lights, microfluorescent fixtures and display lights.  The company, based near Pittsburgh in Beaver Falls, PA, with another office location in Raleigh, NC, attracts both individual and corporate shoppers who value a learning experience in lighting, competitive pricing and an easy-to-use, intuitive website.  Pegasus Lighting also offers a Trade Professional Discount Program for contractors, designers and other professionals.  For more information, visit http://www.PegasusLighting.com.

###

Contact:
Chris Johnson, Vice President
724.846.5137
ChrisJ [at] PegasusLighting [dot] com

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Posted by Chris Johnson on January 10, 2011 at 10:00 am Tagged with: ,

Safety Program Helps Bring LED Exit Signs to Schools Across the Country

Pegasus News No Responses »
Aug 052010

Edge LitLEDEXITSign1 Safety Program Helps Bring LED Exit Signs to Schools Across the CountryBEAVER FALLS, PA, August 5, 2010 – Pegasus Associates Lighting has initiated a Commitment to Education & Safety program that offers LED exit signs to education institutions at a heavily discounted price.  The aim is to support schools strapped for funds and to encourage the integration of LED lights into buildings in order to cut energy and maintenance costs.

Although the economy is beginning to improve in other sectors, education leaders say any degree of recovery is not reflected in the school systems, where budget cuts are continuing to strain resources.  A recent survey from the American Association of School Administrators found that budget cuts will be much more significant for 2010-2011 than in the past.  According to the survey, the majority of K-12 school leaders are planning to delay technology updates next year.  Half of school leaders will also eliminate or delay instructional improvement programs.  Class sizes will continue to escalate as well: 62 percent of school leaders plan to increase class sizes for 2010-2011.

Continue reading »

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Posted by Chris Johnson on August 5, 2010 at 9:00 am Tagged with: , , , ,

Finding A Solution: Shopping Cart Abandonment

Pegasus News No Responses »
Aug 032010

BEAVER FALLS, PA, August 3, 2010 – For e-commerce companies, shopping cart abandonment is an ever-present setback.  Customers visit the site, engage with the brand, research the products, and finally start the purchasing process – only to discard their order, often without explanation.  The average shopping cart abandonment rate is estimated to be somewhere between 60 and 70 percent.  Efforts to optimize the checkout process for customers can result in immediate increases in revenue.

Pegasus Associates Lighting’s recent efforts to improve its checkout process proved to be quite invaluable.  The e-commerce lighting distributor took steps to ensure customers felt more comfortable and informed during the checkout process.  The results: a 15% decrease in checkout abandonment rate and a 6% increase on average order size.  Pegasus Lighting’s successful strategies demonstrate how minor adjustments can have a great impact on the bottom line for online retailers.

Continue reading »

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Posted by Chris Johnson on August 3, 2010 at 9:00 am Tagged with:
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