About our Blog

 

PegasusLightingLogo 200 About our Blog

The Pegasus Lighting Blog was launched in 2009 as a project to extend our corporate goal of providing a positive learning experience in lighting.

At Pegasus Lighting, we like to dispel the mystery of lighting projects.  On our e-commerce website, you will find product descriptions with as much detail as you could possibly desire, a lighting glossary with hundreds of terms carefully defined, installation guides with step-by-step instructions, and how-to articles to get you started on any project.

Our philosophy centers on creating a website where we would want to shop.  In fact, our own president hand-selects each product that goes on our website, ensuring its quality and performance meet our high standards.

On our blog, you will find current news in the lighting and construction/remodeling industries, tips on designing and completing lighting projects, features on new products or light sources, and more.  Occasionally, we do post company news when it’s relevant to our readers.  However, our number one priority for the blog is to provide useful information for lighting shoppers and lighting professionals, so you can be confident that corporate marketing speak will never overtake this site.

If you ever have questions or feedback, please do not hesitate to contact us!  We love hearing from our readers.

Our Writers:

Deanna Alrutz is our E-Commerce Marketing Specialist and blogger. She graduated from UNC Chapel Hill with degrees in advertising and creative writing. So, basically, she loves to write! It is Deanna’s job to research cool stuff about lighting and share it with our blog readers and social media followers. She is also a huge fan of stargazing and…puns. You can also find Deanna on Twitter.

Chris Johnson is our Vice President, but he manages to find time to weigh in on the blog as well.  His New Home Project blog series details the lighting projects he has tackled in his own home, complete with photos, tips, and personal reflections.  That series has proved to be popular, especially his New Home Project: Under Cabinet Lighting post.  Chris also publishes the occasional company news post, and can be found on Twitter as well.

Tom Farin is our  founder and president of Pegasus Lighting.  He has been in the field of lighting for over twenty years.  His blog posts are always incredibly informative, including lighting tips for a multitude of applications (displays, residential bathrooms, home gyms, cabinets, home theaters, kiosks, trade show exhibits, outdoors, residential kitchens, and more).  In addition, Tom has written a number of articles explaining various light sources (i.e., LED Lighting: 10 Things to Know).

Annie Josey is another former E-Commerce Marketing Specialist and blogger. She has a background in English literature and creative writing. She enjoyed using her scintillating vocabulary to bring diverse lighting projects, lighting news, and more to, well, light. (i.e. What Kind of Lighting Went Into Famous Works of Art?, and Use Bookshelf Lights to Help Tell Your Story).

Emily Widle is our former E-Commerce Marketing Specialist and blogger.  She has a background in journalism and enjoyed scouring the news to report on the latest in the lighting industry, as well as making sense of some of the more complicated aspects of lighting (i.e., What is a T4, Anyway?, and The Fine Print, Explained: The Incandescent Phase Out).

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Chris JohnsonI am the President & CEO of Pegasus Lighting. Beyond my day job, my professional interests include small business, technology, web design and development, operations, marketing, and social media. My personal interests include spending time with my two children and wonderful wife, reading presidential history and business books, and striving for my work | life balance.

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  One Response to “About our Blog”

  1. This blog was a very good read! I couldn’t have explained things better myself.

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