Nov 132012
 
CuteCircuit Aurora Dress 300x199 LEDs Bring a New Edge to Fashion Design

Image via CuteCircuit.com

Most of us who were around in the ‘90s remember those light-up sneakers that every kid just had to have. With their flashing red lights, blinking with every step, those shoes seemed like the epitome of cool.

Today, light-up clothing is not just a nostalgic remnant of childhood – it’s at the forefront of innovative design. With new LED technology, light-up clothes can reach new levels of constructional and aesthetic sophistication.

Enter CuteCircuit, a fashion tech company created by Francesca Rosella and Ryan Genz. CuteCircuit first came to my attention when Katy Perry wore one of their light up dresses to the Met Gala in 2010. Check it out:

Katy Perry in CuteCircuit LEDs Bring a New Edge to Fashion Design

Image via CuteCircuit.com

They’ve made a name for themselves as true fashion revolutionaries. CuteCircuit’s motto is “future fashion now,” and their dresses feature thousands of LED lights. Many allow the wearer to program the lights on her outfit by herself, and the dresses are rechargeable via USB.

LEDs are the perfect light source to use for these dresses because they require very little energy and stay lit for a long time (longer than standard incandescent lights and even fluorescents). The lights can take many different forms, are easily programmable, and they don’t generate all that much heat – keeping the wearer cool and comfortable.

Recently, Nicole Scherzinger, a former Pussycat Doll, stepped out on the red carpet in this LED dress designed by CuteCircuit:

Nicole Scherzinger in CuteCircuit LEDs Bring a New Edge to Fashion Design

Image via HuffingtonPost.com

It featured 2,000 LEDs, programmed to display tweets scrolling across the dress. The public response was impressive.

The possibilities here are endless. Would you ever consider wearing a piece of clothing featuring LED lights? Please share in the comments section!

by

Annie JoseyAnnie was the E-Commerce Marketing Specialist at Pegasus Lighting from June 2012 to October 2013. She has a background in English literature, and loves using language to help illuminate the world. So covering lighting news and tips naturally fit her interests. In her personal time she enjoys painting, biking, and reading.

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 Posted by on November 13, 2012 at 12:51 pm

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