If there’s anyone that knows a thing or two about the effect lighting has on people, it’s the broadcast set designers at FX Group. In their opinion (and we couldn’t agree more), “the difference professionally-designed lighting makes is stunning — colors pop off the screen, talent looks their best and your set and branding grab viewers’ attention.” Here’s an example of their work:
FX Group also works with theme parks and museums (see their portfolio here) to create experiences that engage audiences through set designs.
We haven’t covered broadcast lighting here on Light Reading much, but it has more in common than you would think with display lighting, under cabinet lighting, and even bedroom lighting. When you look at a room – whether that’s your own kitchen or the set of your favorite news channel – lighting is rarely the first thing you notice. Instead, you’re checking out the granite countertops in the kitchen, or the furniture in the bedroom, or the newscaster’s wacky new tie.
However, without good lighting, those granite countertops would be duller, the bedroom would seem cold and nondescript, and the newscaster would be ensconced in unflattering shadows.
FX Group’s CEO Mack McLaughlin recently shared a blog post about a new app by ZVORK that enables you to see the effects of various lighting instruments on a person. You can place up to six light fixtures in the scene, control the intensity, add color filters, and more. Here are two screenshots from the application:
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Quite a different feel, isn’t it?
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by Emily Widle
Emily was the E-Commerce Marketing Specialist at Pegasus Lighting until June 2012.
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