October is Breast Cancer Awareness Month, and hundreds of buildings across the country will be lighted pink to show it.
It’s all part of Estee Lauder Companies’ Breast Cancer Awareness (BCA) Campaign. Estee Lauder is partnering with Philips to light landmark buildings with pink LEDs.
The BCA Campaign is celebrating its 12th year. Last year, the campaign set the Guinness World Record for “Most Landmarks Illuminated for a Cause in 24 Hours.”
John F. Kennedy International Airport in New York will go pink, along with the Trump International Hotel and Tower in Chicago, the Hard Rock Hotel & Casino in Las Vegas, and other notable buildings spanning from New York to California.
Worldwide, the campaign will launch in Belgium, Dubai, France, Italy, Japan, The Netherlands, Poland, and the United Kingdom.