Jul 292011
"Heat Ball" Logo
After the European Union phased out traditional incandescent light bulbs last year, a Germany company responded with an interesting product for the lighting marketplace: A “heatball.”
The problem was, a “heatball” was an incandescent light bulb in a not-so-secretive disguise. Since incandescent light bulbs emit 95 percent of their energy as heat and just 5 percent as light, the company re-branded the product to sidestep the new legislation.
A court ruled Tuesday that the company must withdraw their product.
The company website is still up; and although it’s in German, Google does a fairly good job of translating it to English.
What do you think: Should the “heatball” have been outlawed?
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by Emily Widle
Emily was the E-Commerce Marketing Specialist at Pegasus Lighting until June 2012.
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