The Industrial Designers Society of America recently published winners of the 2010 International Design Excellence Awards (IDEA). One of the student submissions caught my eye:
The design, called “Write? Light!” is a portable bedside lamp, and it’s for those tossers and turners who suddenly remember an important to-do, or who come up with a brilliant idea for a new project in the middle of the night.
The lamp turns on when you pick up the pencil so you can quickly jot down a note, and it turns off again when you replace the pencil. It strikes me as such an intuitive product design – what do you think?
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Emily Widle
I am the E-Commerce Marketing Specialist at Pegasus Lighting, which entails blogging, tweeting, copywriting, and more. I have a background in journalism, so covering lighting news & tips is second nature with the added benefit of learning something new every day. Outside of work, I enjoy reading, biking, and running.
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