Product Design from IDEA 2010: “Write? Light!”

The Industrial Designers Society of America recently published winners of the 2010 International Design Excellence Awards (IDEA).  One of the student submissions caught my eye:

The design, called “Write?  Light!” is a portable bedside lamp, and it’s for those  tossers and turners who suddenly remember an important to-do, or who come up with a brilliant idea for a new project in the middle of the night.

The lamp turns on when you pick up the pencil so you can quickly jot down a note, and it turns off again when you replace the pencil.  It strikes me as such an intuitive product design – what do you think?

Emily Widle

Emily Widle

Emily graduated from UNC Chapel Hill with a degree in journalism. She enjoys scouring the news to report on the latest in the lighting industry as well as bringing valuable remodeling tips and exemplar home projects to light.