BEAVER FALLS, PA, April 23, 2008 — Pegasus Associates Lighting recently introduced a faster way to find unique lighting products for your special needs on its web site. The company instituted a “smart” site search that returns relevant search results, with product pictures and easy click-through navigation, in an organized, helpful design. The intelligent site search, called Learning Search™ by SLI Systems, tracks past site searches and delivers results based on the popularity of queried items.
The new site search also includes a “refine-your-search” feature on the left-hand side of the page that automatically organizes the search query by finish, price, wattage, and a myriad of other important lighting criteria each time you search. Users do not have to search first and then enter criteria to refine the search, as with other search engines. Instead, the Learning Search™ automatically calculates and sorts products every time you search. Depending on the item searched, the side-bar refining feature can sort by a number of different categories. It even shows the number of items located in parenthesis beside each category.
“Pegasus Associates Lighting values its customers and wants to make their shopping experience as comfortable and easy as possible,” said Thomas E. Farin, founder and President. “We’ve employed this new site search to provide our customers with the most intelligent site search out there to aid in their quest for the best lighting products.”
About Pegasus Associates Lighting
Founded in 1993, Pegasus Associates Lighting is a lighting distributor with a strong internet presence selling “unique lighting products for your special needs.” The company, based near Pittsburgh in Beaver Falls, PA, attracts both individual and corporate shoppers who value a learning experience in lighting, competitive pricing and an easy-to-use, intuitive web site. For more information, visit www.PegasusAssociates.com.
PR Contact:
Chris Johnson
Vice President
ChrisJ [at] PegasusAssociates [dot] com
724.846.5137
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by Chris Johnson
I manage Pegasus Lighting's technology infrastructure and marketing and public relations efforts. Beyond my day job, my professional interests include small business, technology, web design and development, operations, marketing, and social media. My personal interests include spending time with my two children and wonderful wife, reading presidential history and business books, and striving for my work | life balance.
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