Guiding Principle
“Light is the first element of design; without it there is no color, form, or texture.” – Thomas E. Farin
General
If your exhibit is not lit properly, let’s face it, no one will notice it.
Always remember that an outstanding exhibit may not be seen if it is not properly lit.
Lighting will add depth and/or excitement to your exhibit.
Most of the time you have less than 5 seconds to capture an attendee’s interest in your exhibit. Do you really think you can do that without lighting?
Accent Lighting
Define THE areas of importance in your exhibit with well directed lighting.
Ambient Light
Sometimes the ambient light provided by the exhibit hall is just too bright for your exhibit lighting to be seen properly. So, tell them to save the electricity and ask them to turn it down.
Backlighting
The backlighting of color transparencies can add brilliance to your graphics and really make them stand out.
Color
Think about the importance of color in your exhibit, then use proper lighting to bring out that dramatic color.
Color, especially changing color, is quite possibly the greatest attention-getter when it comes to exhibit lighting.
Changing color and special effects can be achieved by using fiberoptics with color wheels or with light emitting diode (LED) fixtures.
Colored Lighting
Through colored lighting effects, an exhibit space can take on warmth, energy, and strength.
Try using a colored lamp (light bulb) when available or place a color filter in front of an existing lamp to provide a constant color for almost any light fixture.
Dimensional Quality
Lighting coming from two or three directions can give even a small exhibit a “dimensional quality”.
Effect of Light
Attendees are drawn to light like moths to a candle.
Importance of Lighting
Have you ever seen a TV or movie set poorly lit? Why not? Because they fully understand the importance of good lighting.
Light Control
You may want to create a ceiling or a canopy for your exhibit to control the lighting the way YOU want it.
Moving Lights
Motion attracts attention; moving lights grab attention.
Special Effects
People are drawn to color, motion, and special effects.
Visit the Pegasus Lighting website to view all of our trade show lighting products.
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by Tom Farin
Tom Farin is founder and President of Pegasus Lighting. Dr. Farin has been in the field of lighting for over 20 years. He has extensive training and experience in lighting, physics, mathematics and education, acquired at the undergraduate level, in graduate school, and in the field. It is Dr. Farin's interest and expertise in education that drives the overall design of the www.PegasusLighting.com site - with its heavy emphasis on lighting terminology, lighting techniques, and thorough information on each lighting product.
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